Discover a great variety of product categories

Dive deep into eCommerce product categories, analyzing market sizes, trends, and emerging patterns. Uncover leading online retailers within a category, shedding light on market dynamics and competition. Get an overview of all product categories included in ECDB below.

Use Cases

Check out all your exclusive benefits

Optimize your product portfolio

Understanding the revenue distribution across various categories enables you to optimize your product portfolio by reallocating resources towards high-growth areas, ensuring maximum profitability and alignment with market demand dynamics.

Monitor market trends

Tracking the growth trajectory and online share of the eCommerce market provides valuable insights into global market trends, enabling you to make informed decisions and adapt strategies accordingly.

Gain deep market insights

Unique KPIs such as online share provide detailed market insights, enabling you to understand your digital market presence within the broader retail landscape.

Examine eCommerce markets in detail

We provide insights into all the important eCommerce markets across the world. Whether you are interested in the total eCommerce market or want to look at a specific product category, we have all the facts and figures.

Category Ranking

Identify the largest product categories by eCommerce revenue

Consumer Electronics is the largest category in the global eCommerce market with eCommerce revenues of US$664,643.0 million in 2023. Followed by Apparel with sales of US$644,467.6 million and then Electrical Appliances with sales of US$450,416.6 million. The ranking is based on the top categories by eCommerce revenue in this market in 2023. Market revenue represents B2C sales of physical goods including VAT.

Search results

Rank Category Main category Total eCommerce revenue
Online share
1Consumer ElectronicsElectronicsUS$664,643.0m7.5%38.9%
3Electrical AppliancesElectronicsUS$450,416.6m10.4%34.0%

Category Overview

Explore our broad coverage of product categories

Our market insights encompass seven major markets analyzed in depth with approximately 240 sub-markets.


Our data & modelling approach

Data coverage

Data refers to B2C enterprises. Figures are based on the sale of physical goods via digital channels to a private end consumer. The following are not included: digitally distributed services, digital media, B2B, and the digital purchase or resale of used, defective, or repaired goods.

Modelling approach

Market sizes are estimated by using a top-down and bottom-up approach, combining financial reports, surveys, consumer data, key market indicators, and country-specific data (e.g. GDP, internet penetration).


Forecasts are made by using various techniques tailored to market behavior, e.g. S-curve function and exponential trend smoothing. Drivers include GDP per capita, consumer spending per capita, internet penetration, and population.

ECDB Sales Team

Learn more about our eCommerce Analytics Data Hub from our team of experts

Introduction to our platform
Explanation of our methodology
Presentation of use cases
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