Global DIY market

The global DIY eCommerce market is expected to increase over the next years. It is predicted to reach US$331,099.3 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 6.9%. ECDB considers the following three sub-markets within the DIY market: Tools & Construction Supplies, Vehicle Parts, and Garden. Tools & Construction Supplies is the largest sub-market and accounts for 54.2% of the global DIY market.

Market development

eCommerce revenue development in the global DIY market

The global DIY eCommerce market is expected to increase over the next years. It is predicted to reach US$331,099.3 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 6.9%. ECDB considers the following three sub-markets within the DIY market: Tools & Construction Supplies, Vehicle Parts, and Garden. Tools & Construction Supplies is the largest sub-market and accounts for 54.2% of the global DIY market.

eCommerce revenue development in the global DIY market

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the global DIY market

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 66.1 79.0 51.5 71.7 21.1 76.4 20.2 74.6
AOV (in US$) 93.2 74.3 59.9 77.0 38.6 67.6 5.3 58.0
CVR (in %) 66.1 79.0 51.5 71.7 21.1 76.4 20.2 74.6
AOV: Average Order Value CVR: Conversion Rate

Online share

eCommerce online share of the total DIY market

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the global DIY retail market, the online share is 9.6% and will increase by an average of 8.6% to 13.3% by 2027.

eCommerce online share of the total DIY market

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 60.4% 10.9% 50.5% 3.5% 28.8% 51.8% 60.6% 56.8%

Top stores

Top five DIY online stores worldwide by net sales 2022

With sales in the global DIY market, carvana.com generated a revenue of US$10,254.0 million in 2022, which means it is the leading online store in this market. The global DIY ranking is based on all online stores that generated sales in this market in 2022. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The ranking shows a filtered revenue. It only includes sales within the market DIY.

eCommerce net sales generated in the DIY market in 2022

in million US$

Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed

Source: Annual report, secondary sources, ECDB analysis

Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m 8.3%
US$550.0m
12.0%
US$4,600.0m 12.4%
US$470.0m
3.9%
US$1,190.0m 33.6%
US$430.0m
20.6%
US$2,122.0m 18.0%
US$370.0m
20.7%
US$1,814.0m 12.6%

Payment Methods

Top 5 offered payment methods in the Global DIY market

With 88.2% VISA the most commonly offered payment method of all online stores in the worldwide DIY eCommerce market in 2022. Like VISA Mastercard with a share of 87.8% and American Express with a share of 42.1% the payment type Cards is the most common used by online retailers in in the worldwide DIY eCommerce market in 2022. Other commonly used payment methods in that market are PayPal (E-wallets) with 71.6% and Bank transfer/cash in advance (Bank transfer) with 58.1% of stores offering that payment method to the clients.

Top 5 offered payment methods in the Global DIY market

in %

Note: A store can offer more than one payment method (Multi-pick), based on 3,154 stores in the Global DIY market

Source: ECDB analysis

See all stores offering


Shipping Service Provider

Top 5 offered shipping providers in the Global DIY market

Despite DHL's dominant position with 34.9% of online stores opting for its services, the worldwide DIY eCommerce market in 2022 remains diverse and competitive. Several other shipping service providers, including DPD, UPS (United Parcel Service), GLS, and FedEx, hold smaller but significant shares, contributing to a dynamic and fragmented market.

Top 5 offered shipping providers in the Global DIY market

in %

Note: A store can offer more than one shipping provider (Multi-pick), based on 2,080 stores in the Global DIY market

Source: ECDB analysis


Market definition

Definition of the DIY market

Market definition: DIY In the category DIY there is an extensive selection of products for the garden (e.g. plants, fertilizers, shovels, lawn mowers), vehicle parts (e.g. car tires, car parts, motorcycle parts), tools and construction supplies (e.g. hammers, screwdrivers, nails, faucets, lumber, paints, laminate). Online stores dedicated to stationery, crafts & art supplies, gardening services or vehicle repair services are not considered. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Garden (e.g. plants, fertilizers, shovels, lawn mowers)
  • Vehicle parts (e.g. car tires, car parts, motorcycle parts)
  • Tools and construction supplies (e.g. hammers, screwdrivers, nails, faucets, lumber, paints, laminate)

Out-of-scope

  • Stationery, crafts & art supplies
  • Gardening services
  • Vehicle repair services
  • Construction services