Global DIY market
The global DIY eCommerce market is expected to increase over the next years. It is predicted to reach US$331,099.3 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 6.9%. ECDB considers the following three sub-markets within the DIY market: Tools & Construction Supplies, Vehicle Parts, and Garden. Tools & Construction Supplies is the largest sub-market and accounts for 54.2% of the global DIY market.
Market development
eCommerce revenue development in the global Garden market
The global Garden eCommerce market is expected to increase over the next years. It is predicted to reach US$51,779.8 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 7.6%. The Garden eCommerce market is a sub-market of the DIY market and accounts for 15.6% within this market. Further categories within the DIY market are: Tools & Construction Supplies and Vehicle Parts.
eCommerce revenue development in the global Garden market
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the global Garden market
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 8.9 | 82.0 | 3.0 | 81.9 | 84.6 | 95.6 | 14.0 | 97.2 |
| AOV (in US$) | 75.3 | 77.3 | 20.5 | 15.0 | 93.5 | 49.1 | 53.6 | 0.2 |
| CVR (in %) | 8.9 | 82.0 | 3.0 | 81.9 | 84.6 | 95.6 | 14.0 | 97.2 |
Top stores
Top five Garden online stores worldwide by net sales 2022
With sales in the global Garden market, walmart.com generated a revenue of US$1,571.9 million in 2022, which means it is the leading online store in this market. The global Garden ranking is based on all online stores that generated sales in this market in 2022. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The ranking shows a filtered revenue. It only includes sales within the market Garden.
eCommerce net sales generated in the Garden market in 2022
Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed
Source: Annual report, secondary sources, ECDB analysis
|
Filtered revenue / share
eCommerce net sales refer to the year 2022
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Global revenue
eCommerce net sales refer to the year 2022
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Growth
eCommerce net sales growth refers to 2022/2021
| |
|---|---|---|---|
|
US$900.0m
20.7% | US$8,300.0m | 8.3% | |
|
US$550.0m
12.0% | US$4,600.0m | 12.4% | |
|
US$470.0m
3.9% | US$1,190.0m | 33.6% | |
|
US$430.0m
20.6% | US$2,122.0m | 18.0% | |
|
US$370.0m
20.7% | US$1,814.0m | 12.6% |
See further stores
Market definition
Definition of the Garden market within the DIY market
Market definition: DIY > Garden In the category Garden digital channels are used to sell a variety of products, including plants and seeds (e.g flowering plants, fruit trees), gardening accessories (e.g sprinklers, shovels, lawn mowers) and barbecues (e.g. charcoal grills, gas grills, smokers). Not part of the category are garden furniture, fresh cut flowers and bouquets or gardening books. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Plants and seeds (e.g flowering plants, fruit trees)
- Gardening accessories (e.g sprinklers, shovels, lawn mowers)
- Barbecues (e.g. charcoal grills, gas grills, smokers)
Out-of-scope
- Garden furniture
- Fresh cut flowers and bouquets
- Gardening books
- Gardening services