Global DIY market

Market development

eCommerce revenue development in the global Garden market

The global Garden eCommerce market is expected to increase over the next years. It is predicted to reach US$52,587.3 million by 2024 and the expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 8.5%. The Garden eCommerce market is a sub-market of the DIY market and accounts for 14.7% within this market. Further categories within the DIY market are: Tools & Construction Supplies and Vehicle Parts.

eCommerce revenue development in the global Garden market

in million US$

eCommerce revenue growth in the global Garden market

in %
Revenue (in mUS$)
Growth (in %)10.741.474.522.811.151.356.527.8

Online share

eCommerce online share of the total Garden market

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the global Garden retail market, the online share is 6.6% and will increase by an average of 7.9% to 9.0% by 2028.

eCommerce online share of the total Garden market

in %
Online share (in %)4.0%2.5%90.8%3.5%69.2%11.3%15.6%54.4%

Top stores

Top five Garden online stores worldwide by net sales 2023

With sales in the global Garden market, generated a revenue of US$1,743.6 million in 2023, which means it is the leading online store in this market. The global Garden ranking is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The ranking shows a filtered revenue. It only includes sales within the market Garden.

eCommerce net sales generated in the Garden market in 2023

in million US$
Filtered revenue / share
Global revenue

Market definition

Definition of the Garden market within the DIY market

Market definition: DIY > Garden In the category Garden digital channels are used to sell a variety of products, including plants and seeds (e.g flowering plants, fruit trees), gardening accessories (e.g sprinklers, shovels, lawn mowers) and barbecues (e.g. charcoal grills, gas grills, smokers). Not part of the category are garden furniture, fresh cut flowers and bouquets or gardening books. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.


  • Plants and seeds (e.g flowering plants, fruit trees)
  • Gardening accessories (e.g sprinklers, shovels, lawn mowers)
  • Barbecues (e.g. charcoal grills, gas grills, smokers)


  • Garden furniture
  • Fresh cut flowers and bouquets
  • Gardening books
  • Gardening services