Global DIY market
The global DIY eCommerce market is expected to increase over the next years. It is predicted to reach US$331,099.3 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 6.9%. ECDB considers the following three sub-markets within the DIY market: Tools & Construction Supplies, Vehicle Parts, and Garden. Tools & Construction Supplies is the largest sub-market and accounts for 54.2% of the global DIY market.
Market development
eCommerce revenue development in the global Barbecues market
The global Barbecues eCommerce market is expected to increase over the next years. It is predicted to reach US$26,475.1 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 5.6%. The Barbecues eCommerce market is a sub-market of the Garden market and accounts for 51.1% within this market. Further categories within the Garden market are: Gardening Accessories, Other Garden, and Plants & Seeds.
eCommerce revenue development in the global Barbecues market
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the global Barbecues market
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 25.2 | 24.5 | 61.7 | 69.1 | 38.0 | 43.7 | 56.4 | 79.8 |
| AOV (in US$) | 44.7 | 86.9 | 94.8 | 86.1 | 8.0 | 7.7 | 83.4 | 5.5 |
| CVR (in %) | 25.2 | 24.5 | 61.7 | 69.1 | 38.0 | 43.7 | 56.4 | 79.8 |
Market definition
Definition of the Barbecues market within the DIY market
Market definition: DIY > Garden > Barbecues The category Barbecues includes the online trade of barbecue grills and smokers (e.g. charcoal grills, gas grills, pellet grills, electric grills), grilling accessories (e.g. spatulas, tongs, grill brushes and outdoor ovens. This category does not cover outdoor furniture and barbecue food, barbecue sauces and marinades. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Barbecue grills and smokers (e.g. charcoal grills, gas grills, pellet grills, electric grills)
- Grilling accessories (e.g. spatulas, tongs, grill brushes
- Outdoor ovens
Out-of-scope
- Outdoor furniture
- Barbecue food, barbecue sauces and marinades