Global DIY market

The global DIY eCommerce market is expected to increase over the next years. It is predicted to reach US$331,099.3 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 6.9%. ECDB considers the following three sub-markets within the DIY market: Tools & Construction Supplies, Vehicle Parts, and Garden. Tools & Construction Supplies is the largest sub-market and accounts for 54.2% of the global DIY market.

Market development

eCommerce revenue development in the global Gardening Accessories market

The global Gardening Accessories eCommerce market is expected to increase over the next years. It is predicted to reach US$13,345.0 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 7.2%. The Gardening Accessories eCommerce market is a sub-market of the Garden market and accounts for 25.8% within this market. Further categories within the Garden market are: Barbecues, Other Garden, and Plants & Seeds.

eCommerce revenue development in the global Gardening Accessories market

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the global Gardening Accessories market

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 37.5 4.7 16.1 44.6 15.9 2.1 53.3 87.1
AOV (in US$) 0.1 0.8 0.8 0.6 0.6 0.7 0.4 0.3
CVR (in %) 50.0 34.7 61.2 65.8 87.4 19.6 91.1 29.9
AOV: Average Order Value CVR: Conversion Rate

Online share

eCommerce online share of the total Gardening Accessories market

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the global Gardening Accessories retail market, the online share is 5.3% and will increase by an average of 7.3% to 7.0% by 2027.

eCommerce online share of the total Gardening Accessories market

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 48.6% 89.1% 74.3% 57.4% 9.3% 62.5% 53.4% 54.2%

Market definition

Definition of the Gardening Accessories market within the DIY market

Market definition: DIY > Garden > Gardening Accessories The category Gardening Accessories includes the online trade of garden supplies (e.g. soil, mulch, pots, planters, fertilizers, pest control), gardening tools (e.g. sprinklers, shovels, rakes, lawn mowers, shears, wheelbarrows), rain barrels, and more. This category does not cover outdoor furniture, plants and seeds or barbecues. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Garden supplies (e.g. soil, mulch, pots, planters, fertilizers, pest control)
  • Gardening tools (e.g. sprinklers, shovels, rakes, lawn mowers, shears, wheelbarrows)
  • Rain barrels
  • Greenhouses
  • Compost bins and tumblers

Out-of-scope

  • Outdoor furniture
  • Plants and seeds
  • Barbecues