Global Food & Personal Care market

The global Food & Personal Care eCommerce market is expected to increase over the next years. It is predicted to reach US$982,467.1 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 13.8%. ecommerceDB considers the following two sub-markets within the Food & Personal Care market: Food & Beverages and Personal Care. Food & Beverages is the largest sub-market and accounts for 59.2% of the global Food & Personal Care market.

Market development

eCommerce revenue development in the global Beverages market

The global Beverages eCommerce market is expected to increase over the next years. It is predicted to reach US$235,011.2 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 12.8%. The Beverages eCommerce market is a sub-market of the Food & Beverages market and accounts for 40.4% within this market. Further categories within the Food & Beverages market are: Food.

eCommerce revenue development in the global Beverages market

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 25.7 43.4 9.3 16.5 0.3 6.8 41.5 95.6
AOV (in US$) 17.8 30.3 17.8 90.3 59.3 11.0 89.8 23.7
CVR (in %) 25.7 43.4 9.3 16.5 0.3 6.8 41.5 95.6
AOV: Average Order Value CVR: Conversion Rate

Market definition

Definition of the Beverages market within the Food & Personal Care market

Market definition: Food & Personal Care > Food & Beverages > Beverages The category Beverages refers to the commercial (B2C) online sale of alcoholic, non-alcoholic, and hot drinks. This market segment covers, for example, the sale of tea, coffee, juices, soft drinks, beer, spirits, and wine via a digital channel. Popular players in the eCommerce beverage market include internet retailers (e.g., amazon.com, jd.com) as well as dedicated groceries and beverage retailers (e.g., flaschenpost.de in Germany, freshdirect.com in the United States, tesco.com in the UK, bigbasket.com in India, boxed.com in the United States). Sales attributable to out-of-home consumption of beverages are not included in this market segment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Alcoholic drinks (e.g., beer, wine, spirits)
  • Hot drinks (tea, coffee, cocoa)
  • Non-alcoholic drinks (e.g., soft drinks, juices, mineral water)

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