Global Grocery market

The global Grocery eCommerce market is expected to increase over the next years. It is predicted to reach US$413,214.6 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 9.3%. ECDB considers the following two sub-markets within the Grocery market: Food and Beverages. Food is the largest sub-market and accounts for 63.4% of the global Grocery market.

Market development

eCommerce revenue development in the global Water market

The global Water eCommerce market is expected to increase over the next years. It is predicted to reach US$25,746.3 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 12.5%. The Water eCommerce market is a sub-market of the Non-Alcoholic Beverages market and accounts for 37.1% within this market. Further categories within the Non-Alcoholic Beverages market are: Hot Drinks, Juices, and Other Non-Alcoholic Beverages.

eCommerce revenue development in the global Water market

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the global Water market

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 18.9 0.4 58.6 93.2 24.4 21.3 1.1 13.1
AOV (in US$) 0.9 0.3 0.2 0.7 1.0 0.0 0.5 0.5
CVR (in %) 62.1 46.6 58.5 33.5 26.7 66.8 77.0 95.2
AOV: Average Order Value CVR: Conversion Rate

Online share

eCommerce online share of the total Water market

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the global Water retail market, the online share is 6.6% and will increase by an average of 17.2% to 12.4% by 2027.

eCommerce online share of the total Water market

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 75.1% 29.5% 74.4% 55.6% 0.4% 77.2% 8.6% 89.5%

Market definition

Definition of the Water market within the Grocery market

Market definition: Grocery > Beverages > Non-Alcoholic Beverages > Water The category Water includes the online trade of water (e.g. mineral water, sparkling water, still water), flavored water and enhanced water (e.g. with vitamins, electrolytes). This category does not cover distilled water and medical or sterile water. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Water (e.g. mineral water, sparkling water, still water)
  • Flavored water
  • Enhanced water (e.g. with vitamins, electrolytes)

Out-of-scope

  • Distilled water
  • Medical or sterile water