Global Grocery market

The global Grocery eCommerce market is expected to increase over the next years. It is predicted to reach US$417,827.2 million by 2024 and the expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 14.3%. ECDB considers the following two sub-markets within the Grocery market: Food and Beverages. Food is the largest sub-market and accounts for 67.0% of the global Grocery market.

Market development

eCommerce revenue development in the global Wine & Liquors market

The global Wine & Liquors eCommerce market is expected to increase over the next years. It is predicted to reach US$50,592.3 million by 2024 and the expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 9.9%. The Wine & Liquors eCommerce market is a sub-market of the Alcoholic Beverages market and accounts for 73.8% within this market. Further categories within the Alcoholic Beverages market are: Beers and Other Alcoholic Beverages.

eCommerce revenue development in the global Wine & Liquors market

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the global Wine & Liquors market

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

201720182019202020212022202320242025202620272028
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)43.578.633.394.296.452.464.241.2
as of Alcoholic Beverages (in %)46.046.746.845.845.545.946.046.446.646.847.047.2

Online share

eCommerce online share of the total Wine & Liquors market

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the global Wine & Liquors retail market, the online share is 5.9% and will increase by an average of 18.3% to 11.6% by 2028.

eCommerce online share of the total Wine & Liquors market

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

20202021202220232024202520262027
Online share (in %)28.7%48.0%72.4%78.8%19.6%82.1%64.0%53.8%

Market definition

Definition of the Wine & Liquors market within the Grocery market

Market definition: Grocery > Beverages > Alcoholic Beverages > Wine & Liquors The category Wine & Liquors includes the online trade of wine (e.g. red wine, white wine, rosé wine) and liquors (e.g. whiskey, vodka, rum, gin, tequila). This category does not cover beer and sparkling wine and champagne. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Wine (e.g. red wine, white wine, rosé wine)
  • Liquors (e.g. whiskey, vodka, rum, gin, tequila)

Out-of-scope

  • Beer
  • Sparkling wine and champagne

Market comparison

The Global Wine & Liquors market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis