Global Grocery market
The global Grocery eCommerce market is expected to increase over the next years. It is predicted to reach US$413,214.6 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 9.3%. ECDB considers the following two sub-markets within the Grocery market: Food and Beverages. Food is the largest sub-market and accounts for 63.4% of the global Grocery market.
Market development
eCommerce revenue development in the global Baked Goods market
The global Baked Goods eCommerce market is expected to increase over the next years. It is predicted to reach US$11,207.2 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 9.6%. The Baked Goods eCommerce market is a sub-market of the Food market and accounts for 4.3% within this market. Further categories within the Food market are: Food Cupboard, Fresh Food, Frozen Food, and Meal Kits.
eCommerce revenue development in the global Baked Goods market
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the global Baked Goods market
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 54.0 | 35.7 | 11.6 | 12.5 | 67.6 | 66.7 | 54.8 | 12.4 |
AOV (in US$) | 0.8 | 0.3 | 0.0 | 0.2 | 0.2 | 0.6 | 0.5 | 0.1 |
CVR (in %) | 26.2 | 60.4 | 54.7 | 30.8 | 34.2 | 6.2 | 73.3 | 71.8 |
Market definition
Definition of the Baked Goods market within the Grocery market
Market definition: Grocery > Food > Baked Goods The category Baked Goods includes the online trade of breads (e.g. baguettes, buns and rolls, whole wheat bread), pastries (e.g. croissants, muffins, scones) and cakes and pies (e.g. chocolate cakes, cheesecakes, apple pies). This category does not cover cookies and sweets and chocolate. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Breads (e.g. baguettes, buns and rolls, whole wheat bread)
- Pastries (e.g. croissants, muffins, scones)
- Cakes and pies (e.g. chocolate cakes, cheesecakes, apple pies)
Out-of-scope
- Cookies
- Sweets and chocolate
Select sub-category