Global Grocery market

Market development

eCommerce revenue development in the global Baked Goods market

The global Baked Goods eCommerce market is expected to increase over the next years. It is predicted to reach US$14,413.3 million by 2024 and the expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 15.5%. The Baked Goods eCommerce market is a sub-market of the Food market and accounts for 4.4% within this market. Further categories within the Food market are: Food Cupboard, Fresh Food, Frozen Food, and Meal Kits.

eCommerce revenue development in the global Baked Goods market

in million US$

eCommerce revenue growth in the global Baked Goods market

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)17.582.853.718.64.464.31.978.2

Online share

eCommerce online share of the total Baked Goods market

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the global Baked Goods retail market, the online share is 4.8% and will increase by an average of 7.3% to 6.4% by 2028.

eCommerce online share of the total Baked Goods market

in %
20202021202220232024202520262027
Online share (in %)18.7%13.5%39.7%62.7%70.3%63.5%83.2%51.9%

Market definition

Definition of the Baked Goods market within the Grocery market

Market definition: Grocery > Food > Baked Goods The category Baked Goods includes the online trade of breads (e.g. baguettes, buns and rolls, whole wheat bread), pastries (e.g. croissants, muffins, scones) and cakes and pies (e.g. chocolate cakes, cheesecakes, apple pies). This category does not cover cookies and sweets and chocolate. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Breads (e.g. baguettes, buns and rolls, whole wheat bread)
  • Pastries (e.g. croissants, muffins, scones)
  • Cakes and pies (e.g. chocolate cakes, cheesecakes, apple pies)

Out-of-scope

  • Cookies
  • Sweets and chocolate