Global Furniture & Homeware market
The global Furniture & Homeware eCommerce market is expected to increase over the next years. It is predicted to reach US$410,603.8 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 5.6%. ECDB considers the following two sub-markets within the Furniture & Homeware market: Furniture and Homeware. Furniture is the largest sub-market and accounts for 70.4% of the global Furniture & Homeware market.
Market development
eCommerce revenue development in the global Kitchen & Bath market
The global Kitchen & Bath eCommerce market is expected to increase over the next years. It is predicted to reach US$51,902.6 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 8.0%. The Kitchen & Bath eCommerce market is a sub-market of the Furniture market and accounts for 18.0% within this market. Further categories within the Furniture market are: Home & Living, Home Office & Workplace Furniture, Other Furniture, and Outdoor Furniture.
eCommerce revenue development in the global Kitchen & Bath market
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the global Kitchen & Bath market
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 4.5 | 64.3 | 7.8 | 97.7 | 52.5 | 38.2 | 63.4 | 27.2 |
| AOV (in US$) | 0.2 | 0.2 | 0.5 | 0.2 | 0.7 | 0.4 | 0.2 | 0.9 |
| CVR (in %) | 61.0 | 5.6 | 24.2 | 43.0 | 14.4 | 51.8 | 9.4 | 77.9 |
Market definition
Definition of the Kitchen & Bath market within the Furniture & Homeware market
Market definition: Furniture & Homeware > Furniture > Kitchen & Bath The category Kitchen & Bath includes the online trade of kitchen furniture (e.g. kitchen cabinets, kitchen racks) and bathroom furniture (e.g. bathroom cabinets, bathroom storage). This category does not cover customized built-in kitchens and unmovable objects (e.g. sinks, bath tubs, faucets). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Kitchen furniture (e.g. kitchen cabinets, kitchen racks)
- Bathroom furniture (e.g. bathroom cabinets, bathroom storage)
Out-of-scope
- Customized built-in kitchens
- Unmovable objects (e.g. sinks, bath tubs, faucets)
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