Global Furniture & Appliances market
The global Furniture & Appliances eCommerce market is expected to increase over the next years. It is predicted to reach US$492,346.6 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 13.0%. ecommerceDB considers the following two sub-markets within the Furniture & Appliances market: Household Appliances and Furniture & Homeware. Household Appliances is the largest sub-market and accounts for 50.4% of the global Furniture & Appliances market.
Market development
eCommerce revenue development in the global Furniture & Homeware market
The global Furniture & Homeware eCommerce market is expected to increase over the next years. It is predicted to reach US$244,428.8 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 11.6%. The Furniture & Homeware eCommerce market is a sub-market of the Furniture & Appliances market and accounts for 49.6% within this market. Further categories within the Furniture & Appliances market are: Household Appliances.
eCommerce revenue development in the global Furniture & Homeware market
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 87.3 | 52.3 | 37.5 | 9.0 | 29.5 | 36.4 | 65.2 | 84.4 |
| AOV (in US$) | 93.5 | 38.1 | 98.2 | 69.7 | 71.3 | 7.7 | 22.4 | 71.1 |
| CVR (in %) | 87.3 | 52.3 | 37.5 | 9.0 | 29.5 | 36.4 | 65.2 | 84.4 |
Top stores
Top five Furniture & Homeware online stores worldwide by net sales 2021
With sales in the global Furniture & Homeware market, jd.com generated a revenue of US$11,908.1 million in 2021, which means it is the leading online store in this market. In second place is homedepot.com with a revenue of US$11,032.0 million, followed by ikea.com with a revenue of US$8,422.9 million. Altogether, the top three online stores account for a market share of about 29.4% within the top 100 stores of the given market. The global Furniture & Homeware ranking is based on all online stores that generated sales in this market in 2021. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The ranking shows a filtered revenue. It only includes sales within the market Furniture & Homeware.
eCommerce net sales generated in the Furniture & Homeware market in 2021
Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed
Source: Annual report, secondary sources, ecommerceDB analysis
| no-access-0 | no-access-1 | no-access-2 | no-access-3 | no-access-4 | |
|---|---|---|---|---|---|
| Filtered revenue (in mUS$) | 900.0 | 550.0 | 470.0 | 430.0 | 370.0 |
| Share of global revenue (in %) | 20.7 | 12.0 | 3.9 | 20.6 | 20.7 |
| Global revenue (in mUS$) | 8,300.0 | 4,600.0 | 1,190.0 | 2,122.0 | 1,814.0 |
| Growth global revenue (in %) | 8.3 | 12.4 | 33.6 | 18.0 | 12.6 |
See further stores
Market definition
Definition of the Furniture & Homeware market within the Furniture & Appliances market
Market definition: Furniture & Appliances > Furniture & Homeware The category Furniture & Homeware centers on the commercial online sale of different movable commodities designed to support various day-to-day actions and functions, such as seating (e.g., chairs and sofas), sleeping (e.g., beds and mattresses), holding and storing objects (e.g., closets and dressers), in both B2C (business to consumer) and B2B (business to business) contexts. Unmovable household objects (e.g., sinks, faucets) and electronic household appliances are excluded. Although furniture sometimes has a decorative, symbolic, or religious purpose, the focus here is on furniture with a primarily functional purpose, and the market is segmented accordingly. Important providers in this market segment are the online stores wayfair.com and ikea.com. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Seats and sofas
- Beds and mattresses
- Tables and shelves
- Rugs, lamps, and lighting
- Other furniture made of various materials
Out-of-scope
- Baths, sinks, faucets, and other unmovable objects
- Consumer electronics
- Household appliances
- Other household textiles
Select sub-market