Global Furniture & Homeware market

Market development

eCommerce revenue development in the global Homeware market

The global Homeware eCommerce market is expected to increase over the next years. It is predicted to reach US$206,823.6 million by 2024 and the expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 8.8%. The Homeware eCommerce market is a sub-market of the Furniture & Homeware market and accounts for 44.9% within this market. Further categories within the Furniture & Homeware market are: Furniture.

eCommerce revenue development in the global Homeware market

in million US$

eCommerce revenue growth in the global Homeware market

in %

Net eCommerce revenue split by sub-category

in %
Revenue (in mUS$)
Growth (in %)

Online share

eCommerce online share of the total Homeware market

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the global Homeware retail market, the online share is 27.6% and will increase by an average of 4.2% to 32.5% by 2028.

eCommerce online share of the total Homeware market

in %
Online share (in %)24.3%50.6%7.1%6.1%1.9%41.1%25.9%4.0%

Top stores

Top five Homeware online stores worldwide by net sales 2023

With sales in the global Homeware market, generated a revenue of US$5,791.7 million in 2023, which means it is the leading online store in this market. The global Homeware ranking is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The ranking shows a filtered revenue. It only includes sales within the market Homeware.

eCommerce net sales generated in the Homeware market in 2023

in million US$
Filtered revenue / share
Global revenue

Market definition

Definition of the Homeware market within the Furniture & Homeware market

Market definition: Furniture & Homeware > Homeware The category Homeware covers the sale of lamps (e.g. indoor lamps, outdoor lanmps), tableware (e.g. dishes, cutlery), decorations (e.g. table linens, wall art), and more. This category does not cover furniture, interior finishes (e.g. floorings, paints, wallpapers) or interior design services. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.


  • Lamps (e.g. Indoor lamps, outdoor lanmps)
  • Tableware (e.g. dishes, cutlery)
  • Decorations (e.g. table linens, wall art)
  • Carpets (e.g. shag carpets, area rugs, runner rugs)
  • Curtains and blinds (e.g. drapes, valances, roller blinds)
  • Beddings (e.g. bed sheets, pillowcases)


  • Furniture
  • Interior finishes (e.g. floorings, paints, wallpapers)
  • Interior design services