Global Furniture & Homeware market
The global Furniture & Homeware eCommerce market is expected to increase over the next years. It is predicted to reach US$410,603.8 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 5.6%. ECDB considers the following two sub-markets within the Furniture & Homeware market: Furniture and Homeware. Furniture is the largest sub-market and accounts for 70.4% of the global Furniture & Homeware market.
Market development
eCommerce revenue development in the global Homeware market
The global Homeware eCommerce market is expected to increase over the next years. It is predicted to reach US$121,675.9 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 3.9%. The Homeware eCommerce market is a sub-market of the Furniture & Homeware market and accounts for 29.6% within this market. Further categories within the Furniture & Homeware market are: Furniture.
eCommerce revenue development in the global Homeware market
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the global Homeware market
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 44.8 | 77.8 | 74.3 | 18.7 | 53.7 | 48.3 | 36.2 | 27.9 |
AOV (in US$) | 0.8 | 0.1 | 0.5 | 0.9 | 0.2 | 0.0 | 0.6 | 0.2 |
CVR (in %) | 6.0 | 41.3 | 21.1 | 77.1 | 84.2 | 94.9 | 75.3 | 90.2 |
Top stores
Top five Homeware online stores worldwide by net sales 2022
With sales in the global Homeware market, jd.com generated a revenue of US$6,671.4 million in 2022, which means it is the leading online store in this market. The global Homeware ranking is based on all online stores that generated sales in this market in 2022. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The ranking shows a filtered revenue. It only includes sales within the market Homeware.
eCommerce net sales generated in the Homeware market in 2022
Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed
Source: Annual report, secondary sources, ECDB analysis
Filtered revenue / share
eCommerce net sales refer to the year 2022
|
Global revenue
eCommerce net sales refer to the year 2022
|
Growth
eCommerce net sales growth refers to 2022/2021
| |
---|---|---|---|
US$900.0m
20.7% | US$8,300.0m | 8.3% | |
US$550.0m
12.0% | US$4,600.0m | 12.4% | |
US$470.0m
3.9% | US$1,190.0m | 33.6% | |
US$430.0m
20.6% | US$2,122.0m | 18.0% | |
US$370.0m
20.7% | US$1,814.0m | 12.6% |
See further stores
Market definition
Definition of the Homeware market within the Furniture & Homeware market
Market definition: Furniture & Homeware > Homeware The category Homeware covers the sale of lamps (e.g. indoor lamps, outdoor lanmps), tableware (e.g. dishes, cutlery), decorations (e.g. table linens, wall art), and more. This category does not cover furniture, interior finishes (e.g. floorings, paints, wallpapers) or interior design services. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Lamps (e.g. Indoor lamps, outdoor lanmps)
- Tableware (e.g. dishes, cutlery)
- Decorations (e.g. table linens, wall art)
- Carpets (e.g. shag carpets, area rugs, runner rugs)
- Curtains and blinds (e.g. drapes, valances, roller blinds)
- Beddings (e.g. bed sheets, pillowcases)
Out-of-scope
- Furniture
- Interior finishes (e.g. floorings, paints, wallpapers)
- Interior design services
Select sub-category