Global Hobby & Leisure market

The global Erotic & Adult eCommerce market is expected to increase over the next years. It is predicted to reach US$33,701.9 million by 2024 and the expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 8.5%. The Erotic & Adult eCommerce market is a sub-market of the Hobby & Leisure market and accounts for 5.0% within this market. Further categories within the Hobby & Leisure market are: Bullion & Precious Metal, Camping & Adventure, Flowers & Gifts, Media, Musical Instruments, Other Hobby & Leisure, Pet Supplies, Smoking Supplies, Sports Equipment, Stationery, Crafts & Art Supplies, and Toys.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the global Erotic & Adult retail market, the online share is 11.6% and will increase by an average of 6.1% to 14.7% by 2028.

With sales in the global Erotic & Adult market, jd.com generated a revenue of US$2,316.7 million in 2023, which means it is the leading online store in this market. The global Erotic & Adult ranking is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The ranking shows a filtered revenue. It only includes sales within the market Erotic & Adult.