Global Hobby & Leisure market

The global Hobby & Leisure eCommerce market is expected to increase over the next years. It is predicted to reach US$674,957.0 million by 2024 and the expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 6.8%. ECDB considers the following twelve sub-markets within the Hobby & Leisure market: Media, Sports Equipment, Stationery, Crafts & Art Supplies, Toys, Pet Supplies, Camping & Adventure, Erotic & Adult, Bullion & Precious Metal, Musical Instruments, Other Hobby & Leisure, Flowers & Gifts, and Smoking Supplies. Media is the largest sub-market and accounts for 26.8% of the global Hobby & Leisure market.

Market development

eCommerce revenue development in the global Flowers & Gifts market

The global Flowers & Gifts eCommerce market is expected to increase over the next years. It is predicted to reach US$17,601.7 million by 2024 and the expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 5.0%. The Flowers & Gifts eCommerce market is a sub-market of the Hobby & Leisure market and accounts for 2.6% within this market. Further categories within the Hobby & Leisure market are: Bullion & Precious Metal, Camping & Adventure, Erotic & Adult, Media, Musical Instruments, Other Hobby & Leisure, Pet Supplies, Smoking Supplies, Sports Equipment, Stationery, Crafts & Art Supplies, and Toys.

eCommerce revenue development in the global Flowers & Gifts market

in million US$

eCommerce revenue growth in the global Flowers & Gifts market

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)52.994.596.626.624.268.010.338.8

Online share

eCommerce online share of the total Flowers & Gifts market

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the global Flowers & Gifts retail market, the online share is 11.4% and will increase by an average of 7.0% to 15.0% by 2028.

eCommerce online share of the total Flowers & Gifts market

in %
20202021202220232024202520262027
Online share (in %)78.3%38.9%26.2%43.4%97.2%16.4%70.9%98.3%

Top stores

Top five Flowers & Gifts online stores worldwide by net sales 2023

With sales in the global Flowers & Gifts market, 1800flowers.com generated a revenue of US$603.1 million in 2023, which means it is the leading online store in this market. The global Flowers & Gifts ranking is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The ranking shows a filtered revenue. It only includes sales within the market Flowers & Gifts.

eCommerce net sales generated in the Flowers & Gifts market in 2023

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m8.3%
US$550.0m
12.0%
US$4,600.0m12.4%
US$470.0m
3.9%
US$1,190.0m33.6%
US$430.0m
20.6%
US$2,122.0m18.0%
US$370.0m
20.7%
US$1,814.0m12.6%

Market definition

Definition of the Flowers & Gifts market within the Hobby & Leisure market

Market definition: Hobby & Leisure > Flowers & Gifts The category Flowers & Gifts includes the online trade of fresh cut flowers, bouquets, gift baskets, and more. Online stores dedicated to the sale of plants (e.g. succulents, ferns, orchids), garden equipment or gift certificates or vouchers are not considered. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Fresh cut flowers
  • Bouquets
  • Gift baskets
  • Greeting cards
  • Gift wrapping and packaging
  • Occasion-specific decorations
  • Gifts for special occasions (e.g. birthdays, weddings, anniversaries, baby showers)

Out-of-scope

  • Plants (e.g. succulents, ferns, orchids)
  • Garden equipment
  • Gift certificates or vouchers