Global Hobby & Leisure market
The global Hobby & Leisure eCommerce market is expected to increase over the next years. It is predicted to reach US$649,790.8 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 5.6%. ECDB considers the following twelve sub-markets within the Hobby & Leisure market: Media, Sports Equipment, Stationery, Crafts & Art Supplies, Pet Supplies, Toys, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies. Media is the largest sub-market and accounts for 30.5% of the global Hobby & Leisure market.
Market development
eCommerce revenue development in the global Fitness Equipment market
The global Fitness Equipment eCommerce market is expected to increase over the next years. It is predicted to reach US$14,835.3 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 4.9%. The Fitness Equipment eCommerce market is a sub-market of the Individual Sports market and accounts for 28.9% within this market. Further categories within the Individual Sports market are: Bicycles, Fishing Equipment, Hunting & Weapons, and Other Individual Sports.
eCommerce revenue development in the global Fitness Equipment market
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the global Fitness Equipment market
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 5.6 | 16.2 | 47.6 | 84.8 | 11.4 | 44.0 | 17.1 | 81.1 |
| AOV (in US$) | 0.9 | 0.2 | 0.0 | 1.0 | 0.3 | 0.1 | 0.1 | 0.3 |
| CVR (in %) | 78.9 | 44.7 | 21.3 | 10.4 | 28.4 | 47.9 | 45.6 | 13.4 |
Market definition
Definition of the Fitness Equipment market within the Hobby & Leisure market
Market definition: Hobby & Leisure > Sports Equipment > Individual Sports > Fitness Equipment The category Fitness Equipment includes the online trade of exercise machines (e.g treadmills, exercise bikes, rowing machines, multi-purpose home gym equipment), strength training equipment (e.g. weight benches, power racks, dumbbells, barbells, weight plates), jump ropes, and more. This category does not cover nutritional supplements and fitness trackers. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Exercise machines (e.g treadmills, exercise bikes, rowing machines, multi-purpose home gym equipment)
- Strength training equipment (e.g. weight benches, power racks, dumbbells, barbells, weight plates)
- Jump ropes
- Yoga mats
- Pilates reformers
- Aerobic steps
- Balance boards
- Resistance bands
- Punching bags
Out-of-scope
- Nutritional supplements
- Fitness trackers
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