Global Hobby & Leisure market
The global Hobby & Leisure eCommerce market is expected to increase over the next years. It is predicted to reach US$649,790.8 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 5.6%. ECDB considers the following twelve sub-markets within the Hobby & Leisure market: Media, Sports Equipment, Stationery, Crafts & Art Supplies, Pet Supplies, Toys, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies. Media is the largest sub-market and accounts for 30.5% of the global Hobby & Leisure market.
Market development
eCommerce revenue development in the global Hobby & Leisure market
The global Hobby & Leisure eCommerce market is expected to increase over the next years. It is predicted to reach US$649,790.8 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 5.6%. ECDB considers the following twelve sub-markets within the Hobby & Leisure market: Media, Sports Equipment, Stationery, Crafts & Art Supplies, Pet Supplies, Toys, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies. Media is the largest sub-market and accounts for 30.5% of the global Hobby & Leisure market.
eCommerce revenue development in the global Hobby & Leisure market
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the global Hobby & Leisure market
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 26.1 | 2.7 | 65.5 | 64.4 | 46.5 | 21.5 | 67.0 | 77.6 |
AOV (in US$) | 63.4 | 12.7 | 43.7 | 60.3 | 1.9 | 31.1 | 62.8 | 82.8 |
CVR (in %) | 26.1 | 2.7 | 65.5 | 64.4 | 46.5 | 21.5 | 67.0 | 77.6 |
Top stores
Top five Hobby & Leisure online stores worldwide by net sales 2022
With sales in the global Hobby & Leisure market, amazon.com generated a revenue of US$50,314.4 million in 2022, which means it is the leading online store in this market. The global Hobby & Leisure ranking is based on all online stores that generated sales in this market in 2022. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The ranking shows a filtered revenue. It only includes sales within the market Hobby & Leisure.
eCommerce net sales generated in the Hobby & Leisure market in 2022
Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed
Source: Annual report, secondary sources, ECDB analysis
Filtered revenue / share
eCommerce net sales refer to the year 2022
|
Global revenue
eCommerce net sales refer to the year 2022
|
Growth
eCommerce net sales growth refers to 2022/2021
| |
---|---|---|---|
US$900.0m
20.7% | US$8,300.0m | 8.3% | |
US$550.0m
12.0% | US$4,600.0m | 12.4% | |
US$470.0m
3.9% | US$1,190.0m | 33.6% | |
US$430.0m
20.6% | US$2,122.0m | 18.0% | |
US$370.0m
20.7% | US$1,814.0m | 12.6% |
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Payment Methods
Top 5 offered payment methods in the Global Hobby & Leisure market
With 89.1% VISA the most commonly offered payment method of all online stores in the worldwide Hobby & Leisure eCommerce market in 2022. Like VISA Mastercard with a share of 88.8% and American Express with a share of 48.9% the payment type Cards is the most common used by online retailers in in the worldwide Hobby & Leisure eCommerce market in 2022. Other commonly used payment methods in that market are PayPal (E-wallets) with 67.8% and Bank transfer/cash in advance (Bank transfer) with 44.0% of stores offering that payment method to the clients.
Top 5 offered payment methods in the Global Hobby & Leisure market
Note: A store can offer more than one payment method (Multi-pick), based on 5,289 stores in the Global Hobby & Leisure market
Source: ECDB analysis
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Shipping Service Provider
Top 5 offered shipping providers in the Global Hobby & Leisure market
Despite DHL's dominant position with 30.2% of online stores opting for its services, the worldwide Hobby & Leisure eCommerce market in 2022 remains diverse and competitive. Several other shipping service providers, including UPS (United Parcel Service), USPS (United States Postal Service), DPD, and FedEx, hold smaller but significant shares, contributing to a dynamic and fragmented market.
Top 5 offered shipping providers in the Global Hobby & Leisure market
Note: A store can offer more than one shipping provider (Multi-pick), based on 3,995 stores in the Global Hobby & Leisure market
Source: ECDB analysis
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Market definition
Definition of the Hobby & Leisure market
Market definition: Hobby & Leisure The category Hobby & Leisure includes the digital B2C sale of various products, such as media, pet supplies, sports equipment, and more. Not part of the category are DIY building materials, consumer electronics (e.g. game consoles, gaming laptops, gaming PCs) or personalized and customized items. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Media
- Pet supplies
- Toy and games
- Sports equipment
- Camping & adventure
- Stationery, crafts & art supplies
- Erotic & adult
- Bullion & precious metal
- Flowers & gifts
- Musical instruments
- Smoking supplies
Out-of-scope
- DIY building materials
- Consumer electronics (e.g. game consoles, gaming laptops, gaming PCs)
- Personalized and customized items
- Workshops and other services
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