Global Hobby & Leisure market

Market development

eCommerce revenue development in the global Media market

The global Media eCommerce market is expected to increase over the next years. It is predicted to reach US$180,757.6 million by 2024 and the expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 5.5%. The Media eCommerce market is a sub-market of the Hobby & Leisure market and accounts for 26.8% within this market. Further categories within the Hobby & Leisure market are: Bullion & Precious Metal, Camping & Adventure, Erotic & Adult, Flowers & Gifts, Musical Instruments, Other Hobby & Leisure, Pet Supplies, Smoking Supplies, Sports Equipment, Stationery, Crafts & Art Supplies, and Toys.

eCommerce revenue development in the global Media market

in million US$

eCommerce revenue growth in the global Media market

in %

Net eCommerce revenue split by sub-category

in %
Revenue (in mUS$)
Growth (in %)17.976.483.283.078.874.174.530.8

Online share

eCommerce online share of the total Media market

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the global Media retail market, the online share is 12.2% and will increase by an average of 6.4% to 15.7% by 2028.

eCommerce online share of the total Media market

in %
Online share (in %)77.8%7.3%82.2%1.2%56.3%85.0%94.0%52.1%

Top stores

Top five Media online stores worldwide by net sales 2023

With sales in the global Media market, generated a revenue of US$28,761.1 million in 2023, which means it is the leading online store in this market. The global Media ranking is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The ranking shows a filtered revenue. It only includes sales within the market Media.

eCommerce net sales generated in the Media market in 2023

in million US$
Filtered revenue / share
Global revenue

Market definition

Definition of the Media market within the Hobby & Leisure market

Market definition: Hobby & Leisure > Media The category Media encompasses the commercial (B2C) sale of books (e.g. novels, thrillers, ebooks, audiobooks), video (e.g. dvds, blu-rays), cds, and more. Not covered are streaming services or subscriptions and ebook readers. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.


  • Books (e.g. novels, thrillers, eBooks, audiobooks)
  • Video (e.g. DVDs, Blu-Rays)
  • CDs
  • Vinyl
  • Downloads


  • Streaming services or subscriptions
  • eBook readers