Global Hobby & Leisure market

The global Hobby & Leisure eCommerce market is expected to increase over the next years. It is predicted to reach US$683,722.6 million by 2025 and the expected compound annual growth rate for the next four years (CAGR 2025-2029) will be 6.5%. ECDB considers the following twelve sub-markets within the Hobby & Leisure market: Media, Stationery, Crafts & Art Supplies, Sports Equipment, Pet Supplies, Toys, Camping & Adventure, Erotic & Adult, Bullion & Precious Metal, Musical Instruments, Other Hobby & Leisure, Flowers & Gifts, and Smoking Supplies. Media is the largest sub-market and accounts for 27.7% of the global Hobby & Leisure market.

Monthly revenues

Monthly eCommerce revenues in the global Bullion & Precious Metal market

The monthly eCommerce revenue of the global Bullion & Precious Metal market was US$2,339 million in February 2025. This refers to a growth of 0.5% compared to January 2025. Within the last 12 months, the monthly revenue share was the highest in December 2024 with 9.4% of the total 2024 revenue of the global Bullion & Precious Metal market and the lowest in June 2024 with 7.7% of the total 2024 revenue.

Revenue Last Month

US$2,339.3m

The eCommerce revenue grew by 0.5% from January 2025 to February 2025.

02-2025+0.5%

Monthly revenue shares in the last 12 months

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

0-20251-20252-20253-20254-20255-20256-20257-20258-20259-202510-202511-2025
Revenue (in mUS$)0.00.00.00.00.00.00.00.00.00.00.00.0
Monthly revenue share (in %)7.441.055.371.799.355.047.49.246.140.457.520.5

Market development

eCommerce revenue development in the global Bullion & Precious Metal market

The global Bullion & Precious Metal eCommerce market is expected to increase over the next years. It is predicted to reach US$29,507.4 million by 2025 and the expected compound annual growth rate for the next four years (CAGR 2025-2029) will be 12.6%. The Bullion & Precious Metal eCommerce market is a sub-market of the Hobby & Leisure market and accounts for 4.3% within this market. Further categories within the Hobby & Leisure market are: Camping & Adventure, Erotic & Adult, Flowers & Gifts, Media, Musical Instruments, Other Hobby & Leisure, Pet Supplies, Smoking Supplies, Sports Equipment, Stationery, Crafts & Art Supplies, and Toys.

eCommerce revenue development in the global Bullion & Precious Metal market

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the global Bullion & Precious Metal market

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)23.493.144.554.449.78.440.171.7

Online share

eCommerce online share of the total Bullion & Precious Metal market

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the global Bullion & Precious Metal retail market, the online share is 12.1% and will increase by an average of 4.5% to 14.4% by 2029.

eCommerce online share of the total Bullion & Precious Metal market

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

20202021202220232024202520262027
Online share (in %)75.4%75.4%56.6%31.1%22.5%29.7%29.9%49.1%

Top stores

Top five Bullion & Precious Metal online stores worldwide by net sales 2024

With sales in the global Bullion & Precious Metal market, apmex.com generated a revenue of US$2,777.6 million in 2024, which means it is the leading online store in this market. The global Bullion & Precious Metal ranking is based on all online stores that generated sales in this market in 2024. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The ranking shows a filtered revenue. It only includes sales within the market Bullion & Precious Metal.

eCommerce net sales generated in the Bullion & Precious Metal market in 2024

in million US$

Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed

Source: Annual report, secondary sources, ECDB analysis

Filtered revenue / share
Global revenue
Growth
no-access-0
US$900.0m
20.7%
US$8,300.0m8.3%
no-access-1
US$550.0m
12.0%
US$4,600.0m12.4%
no-access-2
US$470.0m
3.9%
US$1,190.0m33.6%
no-access-3
US$430.0m
20.6%
US$2,122.0m18.0%
no-access-4
US$370.0m
20.7%
US$1,814.0m12.6%

See further stores

Worldwide - Bullion & Precious Metal Worldwide - All Categories

Market definition

Definition of the Bullion & Precious Metal market within the Hobby & Leisure market

Market definition: Hobby & Leisure > Bullion & Precious Metal In the category Bullion & Precious Metal digital channels are used to sell a variety of products, including bars and coins made out of gold, silver, platinum or palladium and storage solutions. Not part of the category are jewelry and watches and precious metal investment services. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Bars and coins made out of gold, silver, platinum or palladium
  • Storage solutions

Out-of-scope

  • Jewelry and watches
  • Precious metal investment services