Global Electronics market

The global Electronics eCommerce market is expected to increase over the next years. It is predicted to reach US$1,221,216.3 million by 2024 and the expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.5%. ECDB considers the following two sub-markets within the Electronics market: Consumer Electronics and Electrical Appliances. Consumer Electronics is the largest sub-market and accounts for 59.1% of the global Electronics market.

Market development

eCommerce revenue development in the global Electronics market

The global Electronics eCommerce market is expected to increase over the next years. It is predicted to reach US$1,221,216.3 million by 2024 and the expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.5%. ECDB considers the following two sub-markets within the Electronics market: Consumer Electronics and Electrical Appliances. Consumer Electronics is the largest sub-market and accounts for 59.1% of the global Electronics market.

eCommerce revenue development in the global Electronics market

in million US$

eCommerce revenue growth in the global Electronics market

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)9.313.530.224.761.669.198.241.6

Online share

eCommerce online share of the total Electronics market

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the global Electronics retail market, the online share is 41.7% and will increase by an average of 6.0% to 52.7% by 2028.

eCommerce online share of the total Electronics market

in %
20202021202220232024202520262027
Online share (in %)23.0%97.2%10.0%26.0%24.0%78.5%78.8%88.0%

Top stores

Top five Electronics online stores worldwide by net sales 2023

With sales in the global Electronics market, jd.com generated a revenue of US$52,125.4 million in 2023, which means it is the leading online store in this market. The global Electronics ranking is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The ranking shows a filtered revenue. It only includes sales within the market Electronics.

eCommerce net sales generated in the Electronics market in 2023

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m8.3%
US$550.0m
12.0%
US$4,600.0m12.4%
US$470.0m
3.9%
US$1,190.0m33.6%
US$430.0m
20.6%
US$2,122.0m18.0%
US$370.0m
20.7%
US$1,814.0m12.6%

Payment Methods

Top 5 offered payment methods in the Global Electronics market

With 87.6% VISA the most commonly offered payment method of all online stores in the worldwide Electronics eCommerce market in 2023. Like VISA Mastercard with a share of 87.5% and American Express with a share of 43.9% the payment type Cards is the most common used by online retailers in in the worldwide Electronics eCommerce market in 2023. Other commonly used payment methods in that market are PayPal (E-wallets) with 56.8% and Bank transfer/cash in advance (Bank transfer) with 53.5% of stores offering that payment method to the clients.

Top 5 offered payment methods in the Global Electronics market

in %

See all stores offering


Shipping Service Provider

Top 5 offered shipping providers in the Global Electronics market

Despite DHL's dominant position with 27.2% of online stores opting for its services, the worldwide Electronics eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including UPS (United Parcel Service), DPD, FedEx, and GLS, hold smaller but significant shares, contributing to a dynamic and fragmented market.

Top 5 offered shipping providers in the Global Electronics market

in %

See all stores offering


Market definition

Definition of the Electronics market

Market definition: Electronics The category Electronics covers the sale of consumer electronics (e.g. computers, smartphones, TVs, headphones, game consoles) and appliances (e.g. refrigerators, washing machines, vacuum cleaners, coffee machines, hair dryers, electric toothbrushes) via digital channels. Online stores dedicated to the sale of mobile contracts and tariffs, set-up and installation services or software are not considered. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Consumer Electronics (e.g. computers, smartphones, TVs, headphones, game consoles)
  • Appliances (e.g. refrigerators, washing machines, vacuum cleaners, coffee machines, hair dryers, electric toothbrushes)

Out-of-scope

  • Mobile contracts and tariffs
  • Set-up and installation services
  • Software
  • Car electronics (e.g. navigation systems, car entertainment systems, dashcams)
  • Power tools