Global Electronics market
The global Electronics eCommerce market is expected to increase over the next years. It is predicted to reach US$1,123,803.2 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 5.1%. ECDB considers the following two sub-markets within the Electronics market: Consumer Electronics and Electrical Appliances. Consumer Electronics is the largest sub-market and accounts for 69.5% of the global Electronics market.
Market development
eCommerce revenue development in the global Electronics market
The global Electronics eCommerce market is expected to increase over the next years. It is predicted to reach US$1,123,803.2 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 5.1%. ECDB considers the following two sub-markets within the Electronics market: Consumer Electronics and Electrical Appliances. Consumer Electronics is the largest sub-market and accounts for 69.5% of the global Electronics market.
eCommerce revenue development in the global Electronics market
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the global Electronics market
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 44.4 | 29.9 | 65.1 | 22.2 | 90.3 | 98.9 | 71.8 | 24.6 |
| AOV (in US$) | 0.1 | 0.2 | 0.4 | 0.8 | 0.7 | 0.8 | 0.3 | 0.7 |
| CVR (in %) | 77.9 | 46.7 | 95.4 | 15.1 | 43.2 | 29.1 | 32.8 | 83.0 |
Top stores
Top five Electronics online stores worldwide by net sales 2022
With sales in the global Electronics market, jd.com generated a revenue of US$60,042.5 million in 2022, which means it is the leading online store in this market. The global Electronics ranking is based on all online stores that generated sales in this market in 2022. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The ranking shows a filtered revenue. It only includes sales within the market Electronics.
eCommerce net sales generated in the Electronics market in 2022
Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed
Source: Annual report, secondary sources, ECDB analysis
|
Filtered revenue / share
eCommerce net sales refer to the year 2022
|
Global revenue
eCommerce net sales refer to the year 2022
|
Growth
eCommerce net sales growth refers to 2022/2021
| |
|---|---|---|---|
|
US$900.0m
20.7% | US$8,300.0m | 8.3% | |
|
US$550.0m
12.0% | US$4,600.0m | 12.4% | |
|
US$470.0m
3.9% | US$1,190.0m | 33.6% | |
|
US$430.0m
20.6% | US$2,122.0m | 18.0% | |
|
US$370.0m
20.7% | US$1,814.0m | 12.6% |
See further stores
Payment Methods
Top 5 offered payment methods in the Global Electronics market
With 87.6% VISA the most commonly offered payment method of all online stores in the worldwide Electronics eCommerce market in 2022. Like VISA Mastercard with a share of 87.5% and American Express with a share of 43.6% the payment type Cards is the most common used by online retailers in in the worldwide Electronics eCommerce market in 2022. Other commonly used payment methods in that market are PayPal (E-wallets) with 56.3% and Bank transfer/cash in advance (Bank transfer) with 53.5% of stores offering that payment method to the clients.
Top 5 offered payment methods in the Global Electronics market
Note: A store can offer more than one payment method (Multi-pick), based on 2,925 stores in the Global Electronics market
Source: ECDB analysis
See all stores offering
Shipping Service Provider
Top 5 offered shipping providers in the Global Electronics market
Despite DHL's dominant position with 27.6% of online stores opting for its services, the worldwide Electronics eCommerce market in 2022 remains diverse and competitive. Several other shipping service providers, including UPS (United Parcel Service), DPD, FedEx, and GLS, hold smaller but significant shares, contributing to a dynamic and fragmented market.
Top 5 offered shipping providers in the Global Electronics market
Note: A store can offer more than one shipping provider (Multi-pick), based on 1,992 stores in the Global Electronics market
Source: ECDB analysis
See all stores offering
Market definition
Definition of the Electronics market
Market definition: Electronics The category Electronics covers the sale of consumer electronics (e.g. computers, smartphones, TVs, headphones, game consoles) and appliances (e.g. refrigerators, washing machines, vacuum cleaners, coffee machines, hair dryers, electric toothbrushes) via digital channels. Online stores dedicated to the sale of mobile contracts and tariffs, set-up and installation services or software are not considered. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Consumer Electronics (e.g. computers, smartphones, TVs, headphones, game consoles)
- Appliances (e.g. refrigerators, washing machines, vacuum cleaners, coffee machines, hair dryers, electric toothbrushes)
Out-of-scope
- Mobile contracts and tariffs
- Set-up and installation services
- Software
- Car electronics (e.g. navigation systems, car entertainment systems, dashcams)
- Power tools
Select sub-category