Global Electronics market

The global Electronics eCommerce market is expected to increase over the next years. It is predicted to reach US$1,097,823.2 million by 2024 and the expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.4%. ECDB considers the following two sub-markets within the Electronics market: Consumer Electronics and Electrical Appliances. Consumer Electronics is the largest sub-market and accounts for 60.6% of the global Electronics market.

Monthly revenues

Monthly eCommerce revenues in the global Electronics market

The monthly eCommerce revenue of the global Electronics market was US$105,825 million in November 2024. This refers to a growth of 1.5% compared to October 2024. Within the last 12 months, the monthly revenue share was the highest in November 2024 with 9.6% of the total 2024 revenue of the global Electronics market and the lowest in August 2024 with 7.7% of the total 2024 revenue.

Revenue Last Month

US$105,824.7m

The eCommerce revenue grew by 1.5% from October 2024 to November 2024.

11-2024+1.5%

Monthly revenue shares in the last 12 months

in %
0-20241-20242-20243-20244-20245-20246-20247-20248-20249-202410-202411-2024
Revenue (in mUS$)0.00.00.00.00.00.00.00.00.00.00.00.0
Monthly revenue share (in %)68.657.645.049.722.668.650.27.295.415.89.975.2

Market development

eCommerce revenue development in the global Electronics market

The global Electronics eCommerce market is expected to increase over the next years. It is predicted to reach US$1,097,823.2 million by 2024 and the expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.4%. ECDB considers the following two sub-markets within the Electronics market: Consumer Electronics and Electrical Appliances. Consumer Electronics is the largest sub-market and accounts for 60.6% of the global Electronics market.

eCommerce revenue development in the global Electronics market

in million US$

eCommerce revenue growth in the global Electronics market

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)52.87.077.750.616.252.146.078.6

Online share

eCommerce online share of the total Electronics market

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the global Electronics retail market, the online share is 41.7% and will increase by an average of 6.0% to 52.7% by 2028.

eCommerce online share of the total Electronics market

in %
20202021202220232024202520262027
Online share (in %)62.4%99.4%65.4%92.4%72.0%89.7%66.9%52.3%

Top stores

Top five Electronics online stores worldwide by net sales 2023

With sales in the global Electronics market, jd.com generated a revenue of US$52,125.4 million in 2023, which means it is the leading online store in this market. The global Electronics ranking is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The ranking shows a filtered revenue. It only includes sales within the market Electronics.

eCommerce net sales generated in the Electronics market in 2023

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m8.3%
US$550.0m
12.0%
US$4,600.0m12.4%
US$470.0m
3.9%
US$1,190.0m33.6%
US$430.0m
20.6%
US$2,122.0m18.0%
US$370.0m
20.7%
US$1,814.0m12.6%

Payment Methods

Top 5 offered payment methods in the Global Electronics market

With 87.5% VISA the most commonly offered payment method of all online stores in the worldwide Electronics eCommerce market in 2023. Like VISA Mastercard with a share of 87.4% and American Express with a share of 44.0% the payment type Cards is the most common used by online retailers in in the worldwide Electronics eCommerce market in 2023. Other commonly used payment methods in that market are PayPal (E-wallets) with 56.3% and Bank transfer/cash in advance (Bank transfer) with 53.3% of stores offering that payment method to the clients.

Top 5 offered payment methods in the Global Electronics market

in %

See all stores offering


Shipping Service Provider

Top 5 offered shipping providers in the Global Electronics market

In the worldwide Electronics eCommerce market, there is a high level of competition among numerous shipping service providers, resulting in a highly fragmented landscape in 2023. Notably, no single shipping service provider, including DHL, UPS (United Parcel Service), and DPD, has been able to achieve a market share of over 20.0% among online retailers, indicating a dispersed market with many players holding smaller shares.

Top 5 offered shipping providers in the Global Electronics market

in %

Shop Software Solutions

Top 5 used shop software solutions in the Global Electronics market

In the worldwide Electronics eCommerce market, there is intense competition among various shop software solutions, leading to a highly fragmented landscape in 2023. None of the major shop software solution, including Magento, WooCommerce, and Shopify, have been able to secure a market share exceeding 9.8%, suggesting a diversified market with numerous players holding smaller stakes.

Top 5 used shop software solutions in the Global Electronics market

in %

Market definition

Definition of the Electronics market

Market definition: Electronics The category Electronics covers the sale of consumer electronics (e.g. computers, smartphones, TVs, headphones, game consoles) and appliances (e.g. refrigerators, washing machines, vacuum cleaners, coffee machines, hair dryers, electric toothbrushes) via digital channels. Online stores dedicated to the sale of mobile contracts and tariffs, set-up and installation services or software are not considered. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Consumer Electronics (e.g. computers, smartphones, TVs, headphones, game consoles)
  • Appliances (e.g. refrigerators, washing machines, vacuum cleaners, coffee machines, hair dryers, electric toothbrushes)

Out-of-scope

  • Mobile contracts and tariffs
  • Set-up and installation services
  • Software
  • Car electronics (e.g. navigation systems, car entertainment systems, dashcams)
  • Power tools