Global Electronics market
The global Electronics eCommerce market is expected to increase over the next years. It is predicted to reach US$1,123,803.2 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 5.1%. ECDB considers the following two sub-markets within the Electronics market: Consumer Electronics and Electrical Appliances. Consumer Electronics is the largest sub-market and accounts for 69.5% of the global Electronics market.
Market development
eCommerce revenue development in the global Fitness Trackers market
The global Fitness Trackers eCommerce market is expected to increase over the next years. It is predicted to reach US$12,746.9 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 11.7%. The Fitness Trackers eCommerce market is a sub-market of the Consumer Electronics market and accounts for 1.6% within this market. Further categories within the Consumer Electronics market are: Audio, Cameras, Computing, Game Consoles, Other Consumer Electronics, Printers & Scanners, TV & Video, and Telecommunications.
eCommerce revenue development in the global Fitness Trackers market
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the global Fitness Trackers market
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 37.5 | 87.2 | 3.0 | 66.1 | 45.6 | 9.4 | 76.5 | 96.6 |
| AOV (in US$) | 0.4 | 0.4 | 0.4 | 0.6 | 0.3 | 0.8 | 1.0 | 0.5 |
| CVR (in %) | 89.0 | 92.4 | 67.2 | 72.9 | 52.7 | 73.1 | 20.0 | 40.6 |
Market definition
Definition of the Fitness Trackers market within the Electronics market
Market definition: Electronics > Consumer Electronics > Fitness Trackers The category Fitness Trackers includes the online trade of fitness trackers (e.g. fitbit charge, garmin vivosmart, xiaomi mi band), kids' fitness trackers and specialized fitness wearables (e.g. running watches, cycling computers, and golf gps watches). This category does not cover smartwatches with fitness features, heart rate monitors or hybrid fitness watches. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Fitness trackers (e.g. Fitbit Charge, Garmin Vivosmart, Xiaomi Mi Band)
- Kids' fitness trackers
- Specialized fitness wearables (e.g. running watches, cycling computers, and golf GPS watches)
Out-of-scope
- Smartwatches with fitness features
- Heart rate monitors
- Hybrid fitness watches
- Fitness tracker apps and software
Select sub-category