Global Electronics market

Market development

eCommerce revenue development in the global Computing market

The global Computing eCommerce market is expected to increase over the next years. It is predicted to reach US$160,964.6 million by 2024 and the expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 6.7%. The Computing eCommerce market is a sub-market of the Consumer Electronics market and accounts for 22.3% within this market. Further categories within the Consumer Electronics market are: Audio, Cameras, Fitness Trackers, Game Consoles, Other Consumer Electronics, Printers & Scanners, TV & Video, and Telecommunications.

eCommerce revenue development in the global Computing market

in million US$

eCommerce revenue growth in the global Computing market

in %
Revenue (in mUS$)
Growth (in %)38.035.498.376.855.123.698.419.4

Online share

eCommerce online share of the total Computing market

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the global Computing retail market, the online share is 43.8% and will increase by an average of 5.8% to 54.9% by 2028.

eCommerce online share of the total Computing market

in %
Online share (in %)15.0%21.0%45.8%24.5%46.1%27.9%24.7%10.7%

Market definition

Definition of the Computing market within the Electronics market

Market definition: Electronics > Consumer Electronics > Computing The category Computing includes the online trade of notebooks & laptops, desktop PCs, tablets, and more. This category does not cover TVs, smartphones or cameras. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.


  • Notebooks & Laptops
  • Desktop PCs
  • Tablets
  • Monitors


  • TVs
  • Smartphones
  • Cameras
  • Headphones
  • Loudspeakers
  • Printers
  • Scanners
  • Game Consoles
  • Wearables