Global Electronics market
The global Electronics eCommerce market is expected to increase over the next years. It is predicted to reach US$1,123,803.2 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 5.1%. ECDB considers the following two sub-markets within the Electronics market: Consumer Electronics and Electrical Appliances. Consumer Electronics is the largest sub-market and accounts for 69.5% of the global Electronics market.
Market development
eCommerce revenue development in the global Household Appliances market
The global Household Appliances eCommerce market is expected to increase over the next years. It is predicted to reach US$300,082.8 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 4.7%. The Household Appliances eCommerce market is a sub-market of the Electrical Appliances market and accounts for 87.5% within this market. Further categories within the Electrical Appliances market are: Personal Care Appliances.
eCommerce revenue development in the global Household Appliances market
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the global Household Appliances market
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 57.5 | 42.3 | 7.5 | 86.0 | 57.4 | 9.1 | 58.4 | 94.9 |
| AOV (in US$) | 0.7 | 0.3 | 0.6 | 0.5 | 0.7 | 0.6 | 0.1 | 0.7 |
| CVR (in %) | 15.4 | 17.1 | 11.2 | 74.9 | 91.0 | 8.3 | 3.8 | 22.4 |
Market definition
Definition of the Household Appliances market within the Electronics market
Market definition: Electronics > Electrical Appliances > Household Appliances The category Household Appliances includes the online trade of kitchen appliances, laundry appliances, cleaning appliances, and more. This category does not cover consumer electronics and personal care appliances. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Kitchen appliances
- Laundry appliances
- Cleaning appliances
- Heating and cooling appliances
- Small appliances
- Smart home appliances
Out-of-scope
- Consumer electronics
- Personal care appliances
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