Global Fashion market
The global Fashion eCommerce market is expected to increase over the next years. It is predicted to reach US$1,275,495.0 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 5.8%. ECDB considers the following three sub-markets within the Fashion market: Apparel, Bags & Accessories, and Footwear. Apparel is the largest sub-market and accounts for 52.9% of the global Fashion market.
Market development
eCommerce revenue development in the global Underwear & Nightwear market
The global Underwear & Nightwear eCommerce market is expected to increase over the next years. It is predicted to reach US$55,979.2 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 2.4%. The Underwear & Nightwear eCommerce market is a sub-market of the Apparel market and accounts for 8.3% within this market. Further categories within the Apparel market are: Dresses & Skirts, Jackets, Coats & Anoraks, Other Apparel, Pants, Socks, Suits & Trouser Suits, Sweaters, T-Shirts, Shirts & Blouses, and Workwear.
eCommerce revenue development in the global Underwear & Nightwear market
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the global Underwear & Nightwear market
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 94.7 | 16.7 | 76.3 | 41.5 | 25.6 | 46.1 | 93.8 | 25.2 |
| AOV (in US$) | 0.8 | 0.6 | 0.6 | 0.9 | 0.5 | 0.3 | 0.0 | 1.0 |
| CVR (in %) | 30.1 | 9.7 | 23.1 | 46.9 | 90.9 | 41.0 | 64.7 | 9.2 |
Market definition
Definition of the Underwear & Nightwear market within the Fashion market
Market definition: Fashion > Apparel > Underwear & Nightwear The category Underwear & Nightwear includes the online trade of underwear (e.g. briefs, bras, shapewear) and nightwear (e.g. pajamas, nightgowns, robes). This category does not cover erotic lingerie. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Underwear (e.g. briefs, bras, shapewear)
- Nightwear (e.g. pajamas, nightgowns, robes)
Out-of-scope
- Erotic lingerie
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