Global Fashion market

Market development

eCommerce revenue development in the global Apparel market

The global Apparel eCommerce market is expected to increase over the next years. It is predicted to reach US$726,311.0 million by 2024 and the expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 10.8%. The Apparel eCommerce market is a sub-market of the Fashion market and accounts for 51.5% within this market. Further categories within the Fashion market are: Bags & Accessories and Footwear.

eCommerce revenue development in the global Apparel market

in million US$

eCommerce revenue growth in the global Apparel market

in %

Net eCommerce revenue split by sub-category

in %
Revenue (in mUS$)
Growth (in %)77.364.753.051.587.296.718.03.4

Online share

eCommerce online share of the total Apparel market

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the global Apparel retail market, the online share is 34.8% and will increase by an average of 8.5% to 48.2% by 2028.

eCommerce online share of the total Apparel market

in %
Online share (in %)26.0%27.0%14.6%18.3%37.6%76.1%80.7%46.3%

Top stores

Top five Apparel online stores worldwide by net sales 2023

With sales in the global Apparel market, generated a revenue of US$13,900.1 million in 2023, which means it is the leading online store in this market. The global Apparel ranking is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The ranking shows a filtered revenue. It only includes sales within the market Apparel.

eCommerce net sales generated in the Apparel market in 2023

in million US$
Filtered revenue / share
Global revenue

Market definition

Definition of the Apparel market within the Fashion market

Market definition: Fashion > Apparel The category Apparel encompasses the commercial (B2C) sale of outerwear (e.g. jackets, coats), tops (e.g. t-shirts, sweaters, blouses), bottoms (e.g. pants, shorts, skirts), and more. Not covered are sport-specific apparel (e.g. wetsuits, snowsuits, goalkeeper gloves), footwear or fashion accessories (e.g. gloves, hats, scarves). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.


  • Outerwear (e.g. jackets, coats)
  • Tops (e.g. t-shirts, sweaters, blouses)
  • Bottoms (e.g. pants, shorts, skirts)
  • Undergarments (e.g. underwear, socks)
  • Activewear (e.g. joggers, tights, tricots)


  • Sport-specific apparel (e.g. wetsuits, snowsuits, goalkeeper gloves)
  • Footwear
  • Fashion accessories (e.g. gloves, hats, scarves)