Global Fashion market

Market development

eCommerce revenue development in the global T-Shirts, Shirts & Blouses market

The global T-Shirts, Shirts & Blouses eCommerce market is expected to increase over the next years. It is predicted to reach US$132,928.8 million by 2024 and the expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.9%. The T-Shirts, Shirts & Blouses eCommerce market is a sub-market of the Apparel market and accounts for 18.3% within this market. Further categories within the Apparel market are: Dresses & Skirts, Jackets, Coats & Anoraks, Other Apparel, Pants, Socks, Suits & Trouser Suits, Sweaters, Underwear & Nightwear, and Workwear.

eCommerce revenue development in the global T-Shirts, Shirts & Blouses market

in million US$

eCommerce revenue growth in the global T-Shirts, Shirts & Blouses market

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)5.347.861.124.063.674.278.342.7

Online share

eCommerce online share of the total T-Shirts, Shirts & Blouses market

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the global T-Shirts, Shirts & Blouses retail market, the online share is 35.6% and will increase by an average of 8.4% to 49.1% by 2028.

eCommerce online share of the total T-Shirts, Shirts & Blouses market

in %
20202021202220232024202520262027
Online share (in %)90.3%42.6%72.5%1.9%69.3%92.0%5.8%15.8%

Market definition

Definition of the T-Shirts, Shirts & Blouses market within the Fashion market

Market definition: Fashion > Apparel > T-Shirts, Shirts & Blouses The category T-Shirts, Shirts & Blouses includes the online trade of t-shirts (e.g. crewneck t-shirts, v-neck t-shirts, graphic t-shirts), shirts (e.g. polo shirts, button-up shirts, flannel shirts) and blouses. This category does not cover sweaters, hoodies or cardigans. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • T-shirts (e.g. crewneck t-shirts, v-neck t-shirts, graphic t-shirts)
  • Shirts (e.g. polo shirts, button-up shirts, flannel shirts)
  • Blouses

Out-of-scope

  • Sweaters
  • Hoodies
  • Cardigans