Global Fashion market
The global Fashion eCommerce market is expected to increase over the next years. It is predicted to reach US$988,053.5 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 10.0%. ecommerceDB considers the following three sub-markets within the Fashion market: Apparel, Bags & Accessories, and Footwear. Apparel is the largest sub-market and accounts for 55.5% of the global Fashion market.
Market development
eCommerce revenue development in the global Footwear market
The global Footwear eCommerce market is expected to increase over the next years. It is predicted to reach US$134,680.5 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 8.6%. The Footwear eCommerce market is a sub-market of the Fashion market and accounts for 13.6% within this market. Further categories within the Fashion market are: Apparel and Bags & Accessories.
eCommerce revenue development in the global Footwear market
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 18.6 | 36.3 | 80.6 | 56.6 | 50.0 | 86.9 | 41.8 | 54.9 |
| AOV (in US$) | 46.8 | 34.0 | 93.4 | 93.6 | 49.7 | 83.8 | 81.2 | 25.7 |
| CVR (in %) | 18.6 | 36.3 | 80.6 | 56.6 | 50.0 | 86.9 | 41.8 | 54.9 |
Top stores
Top five Footwear online stores worldwide by net sales 2021
With sales in the global Footwear market, jd.com generated a revenue of US$2,381.6 million in 2021, which means it is the leading online store in this market. In second place is amazon.com with a revenue of US$1,703.2 million, followed by shein.com with a revenue of US$1,334.5 million. Altogether, the top three online stores account for a market share of about 17.9% within the top 100 stores of the given market. The global Footwear ranking is based on all online stores that generated sales in this market in 2021. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The ranking shows a filtered revenue. It only includes sales within the market Footwear.
eCommerce net sales generated in the Footwear market in 2021
Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed
Source: Annual report, secondary sources, ecommerceDB analysis
| no-access-0 | no-access-1 | no-access-2 | no-access-3 | no-access-4 | |
|---|---|---|---|---|---|
| Filtered revenue (in mUS$) | 900.0 | 550.0 | 470.0 | 430.0 | 370.0 |
| Share of global revenue (in %) | 20.7 | 12.0 | 3.9 | 20.6 | 20.7 |
| Global revenue (in mUS$) | 8,300.0 | 4,600.0 | 1,190.0 | 2,122.0 | 1,814.0 |
| Growth global revenue (in %) | 8.3 | 12.4 | 33.6 | 18.0 | 12.6 |
See further stores
Market definition
Definition of the Footwear market within the Fashion market
Market definition: Fashion > Footwear The category Footwear includes online sales of all types of footwear which are produced for private end consumers (e.g., leather shoes, casual shoes, slippers), with the exception of sports shoes, footwear accessories, and care products. Other Footwear includes shoe accessories such as shoe polish, shoe gaiters, and shoe laces. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Leather footwear
- Athletic footwear
- "Athleisure" footwear (everyday shoes with an athletic design)
- Other town footwear (e.g., with textile uppers)
Out-of-scope
- Work and safety shoes
- Apparel
- Accessories (e.g. hats, scarves, and gloves)
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