Global Fashion market
Market development
eCommerce revenue development in the global Fashion market
The global Fashion eCommerce market is expected to increase over the next years. It is predicted to reach US$1,411,649.6 million by 2024 and the expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 8.5%. ECDB considers the following three sub-markets within the Fashion market: Apparel, Footwear, and Bags & Accessories. Apparel is the largest sub-market and accounts for 51.5% of the global Fashion market.
eCommerce revenue development in the global Fashion market
eCommerce revenue growth in the global Fashion market
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 90.8 | 27.1 | 3.8 | 62.1 | 75.4 | 3.5 | 91.2 | 84.1 |
Top stores
Top five Fashion online stores worldwide by net sales 2023
With sales in the global Fashion market, jd.com generated a revenue of US$31,275.2 million in 2023, which means it is the leading online store in this market. The global Fashion ranking is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The ranking shows a filtered revenue. It only includes sales within the market Fashion.
eCommerce net sales generated in the Fashion market in 2023
| Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
|---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
See further stores
Payment Methods
Top 5 offered payment methods in the Global Fashion market
With 91.5% VISA the most commonly offered payment method of all online stores in the worldwide Fashion eCommerce market in 2023. Like VISA Mastercard with a share of 91.2% and American Express with a share of 58.8% the payment type Cards is the most common used by online retailers in in the worldwide Fashion eCommerce market in 2023. Other commonly used payment methods in that market are PayPal (E-wallets) with 66.7% and Bank transfer/cash in advance (Bank transfer) with 32.0% of stores offering that payment method to the clients.
Top 5 offered payment methods in the Global Fashion market
See all stores offering
Shipping Service Provider
Top 5 offered shipping providers in the Global Fashion market
Despite DHL's dominant position with 26.7% of online stores opting for its services, the worldwide Fashion eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including UPS (United Parcel Service), FedEx, DPD, and USPS (United States Postal Service), hold smaller but significant shares, contributing to a dynamic and fragmented market.
Top 5 offered shipping providers in the Global Fashion market
See all stores offering
Market definition
Definition of the Fashion market
Market definition: Fashion The category Fashion encompasses the commercial (B2C) sale of apparel (e.g. jackets, t-shirts, joggers, underwear), footwear (e.g. sneakers, boots, sandals), bags (e.g. handbags, backpacks, suitcases), and accessories (e.g. hats, sunglasses, jewelry, watches) via digital channels. Sport-specific equipment (e.g. climbing shoes, goalkeeper gloves, wetsuits), eye care (e.g. glasses and sunglasses with prescriptions) or beauty care (e.g. make-up, fragrances) are not included in this segment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Apparel (e.g. jackets, t-shirts, joggers, underwear)
- Footwear (e.g. sneakers, boots, sandals)
- Bags (e.g. handbags, backpacks, suitcases)
- Accessories (e.g. hats, sunglasses, jewelry, watches)
Out-of-scope
- Sport-specific equipment (e.g. climbing shoes, goalkeeper gloves, wetsuits)
- Eye care (e.g. glasses and sunglasses with prescriptions)
- Beauty care (e.g. make-up, fragrances)
Select sub-category