Global Care Products market

The global Care Products eCommerce market is expected to increase over the next years. It is predicted to reach US$504,038.0 million by 2024 and the expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.3%. ECDB considers the following three sub-markets within the Care Products market: Personal Care, Health Care, and Household Care. Personal Care is the largest sub-market and accounts for 60.4% of the global Care Products market.

Market development

eCommerce revenue development in the global Care Products market

The global Care Products eCommerce market is expected to increase over the next years. It is predicted to reach US$504,038.0 million by 2024 and the expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.3%. ECDB considers the following three sub-markets within the Care Products market: Personal Care, Health Care, and Household Care. Personal Care is the largest sub-market and accounts for 60.4% of the global Care Products market.

eCommerce revenue development in the global Care Products market

in million US$

eCommerce revenue growth in the global Care Products market

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)78.448.879.266.245.333.896.590.7

Online share

eCommerce online share of the total Care Products market

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the global Care Products retail market, the online share is 30.6% and will increase by an average of 6.0% to 38.7% by 2028.

eCommerce online share of the total Care Products market

in %
20202021202220232024202520262027
Online share (in %)25.5%47.5%12.6%50.3%23.4%30.7%97.1%63.5%

Top stores

Top five Care Products online stores worldwide by net sales 2023

With sales in the global Care Products market, jd.com generated a revenue of US$12,741.8 million in 2023, which means it is the leading online store in this market. The global Care Products ranking is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The ranking shows a filtered revenue. It only includes sales within the market Care Products.

eCommerce net sales generated in the Care Products market in 2023

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m8.3%
US$550.0m
12.0%
US$4,600.0m12.4%
US$470.0m
3.9%
US$1,190.0m33.6%
US$430.0m
20.6%
US$2,122.0m18.0%
US$370.0m
20.7%
US$1,814.0m12.6%

Payment Methods

Top 5 offered payment methods in the Global Care Products market

With 90.3% VISA the most commonly offered payment method of all online stores in the worldwide Care Products eCommerce market in 2023. Like VISA Mastercard with a share of 89.9% and American Express with a share of 53.4% the payment type Cards is the most common used by online retailers in in the worldwide Care Products eCommerce market in 2023. Other commonly used payment methods in that market are PayPal (E-wallets) with 64.9% and Bank transfer/cash in advance (Bank transfer) with 35.1% of stores offering that payment method to the clients.

Top 5 offered payment methods in the Global Care Products market

in %

See all stores offering


Shipping Service Provider

Top 5 offered shipping providers in the Global Care Products market

Despite DHL's dominant position with 25.9% of online stores opting for its services, the worldwide Care Products eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including UPS (United Parcel Service), USPS (United States Postal Service), DPD, and FedEx, hold smaller but significant shares, contributing to a dynamic and fragmented market.

Top 5 offered shipping providers in the Global Care Products market

in %

See all stores offering


Market definition

Definition of the Care Products market

Market definition: Care Products In the category Care Products digital channels are used to sell a variety of products, including personal care products (e.g. shampoos, shower gels, make-up, feminine hygiene, fragrances), household care products (e.g. detergents, brooms, cleaning cloths, sponges) and health care products (e.g. supplements, nutrition, pharmaceuticals). This category does not cover professional products and services for personal care (e.g. beauty treatments, make-up courses), cleaning services (e.g. housekeeping services, window cleaning services) or medical treatments (e.g. nutrition counseling, medical consultations, health assessments). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Personal care products (e.g. shampoos, shower gels, make-up, feminine hygiene, fragrances)
  • Household care products (e.g. detergents, brooms, cleaning cloths, sponges)
  • Health care products (e.g. supplements, nutrition, pharmaceuticals)

Out-of-scope

  • Professional products and services for personal care (e.g. beauty treatments, make-up courses)
  • Cleaning services (e.g. housekeeping services, window cleaning services)
  • Medical treatments (e.g. nutrition counseling, medical consultations, health assessments)