Global Care Products market
The global Care Products eCommerce market is expected to increase over the next years. It is predicted to reach US$470,263.0 million by 2025 and the expected compound annual growth rate for the next four years (CAGR 2025-2029) will be 7.4%. ECDB considers the following three sub-markets within the Care Products market: Personal Care, Health Care, and Household Care. Personal Care is the largest sub-market and accounts for 60.2% of the global Care Products market.
Monthly revenues
Monthly eCommerce revenues in the global Care Products market
The monthly eCommerce revenue of the global Care Products market was US$36,413 million in April 2025. This refers to a growth of 4.5% compared to March 2025. Within the last 12 months, the monthly revenue share was the highest in November 2024 with 10.0% of the total 2024 revenue of the global Care Products market and the lowest in January 2025 with 7.0% of the total 2025 revenue.
Revenue Last Month
US$36,413.0m
The eCommerce revenue grew by 4.5% from March 2025 to April 2025.
Monthly revenue shares in the last 12 months
| 0-2025 | 1-2025 | 2-2025 | 3-2025 | 4-2025 | 5-2025 | 6-2025 | 7-2025 | 8-2025 | 9-2025 | 10-2025 | 11-2025 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Monthly revenue share (in %) | 43.4 | 18.4 | 39.9 | 79.3 | 86.5 | 79.2 | 68.9 | 80.1 | 68.6 | 13.4 | 79.9 | 27.7 |
Market development
eCommerce revenue development in the global Care Products market
The global Care Products eCommerce market is expected to increase over the next years. It is predicted to reach US$470,263.0 million by 2025 and the expected compound annual growth rate for the next four years (CAGR 2025-2029) will be 7.4%. ECDB considers the following three sub-markets within the Care Products market: Personal Care, Health Care, and Household Care. Personal Care is the largest sub-market and accounts for 60.2% of the global Care Products market.
eCommerce revenue development in the global Care Products market
eCommerce revenue growth in the global Care Products market
Net eCommerce revenue split by sub-category
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 71.7 | 96.1 | 84.1 | 20.7 | 37.0 | 9.5 | 56.2 | 10.1 |
Top stores
Top five Care Products online stores worldwide by net sales 2024
With sales in the global Care Products market, jd.com generated a revenue of US$13,273.9 million in 2024, which means it is the leading online store in this market. The global Care Products ranking is based on all online stores that generated sales in this market in 2024. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The ranking shows a filtered revenue. It only includes sales within the market Care Products.
eCommerce net sales generated in the Care Products market in 2024
| Filtered revenue / share eCommerce net sales refer to the year 2024 | Global revenue eCommerce net sales refer to the year 2024 | Growth eCommerce net sales growth refers to 2024/2023 | |
|---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
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Payment Methods
Top 5 offered payment methods in the Global Care Products market
With 85.2% VISA the most commonly offered payment method of all online stores in the worldwide Care Products eCommerce market in 2024. Like VISA Mastercard with a share of 85.1% and American Express with a share of 49.4% the payment type Cards is the most common used by online retailers in in the worldwide Care Products eCommerce market in 2024. Other commonly used payment methods in that market are PayPal (E-wallets) with 59.1% and Bank transfer/cash in advance (Bank transfer) with 27.6% of stores offering that payment method to the clients.
Top 5 offered payment methods in the Global Care Products market
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Shipping Service Provider
Top 5 offered shipping providers in the Global Care Products market
In the worldwide Care Products eCommerce market, there is a high level of competition among numerous shipping service providers, resulting in a highly fragmented landscape in 2024. Notably, no single shipping service provider, including DHL, UPS (United Parcel Service), and USPS (United States Postal Service), has been able to achieve a market share of over 20.0% among online retailers, indicating a dispersed market with many players holding smaller shares.
Top 5 offered shipping providers in the Global Care Products market
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Shop Software Solutions
Top 5 used shop software solutions in the Global Care Products market
Although Shopify holds a commanding lead with 19.4% of online stores using the shop software solution, the worldwide Care Products eCommerce market in 2024 remains vibrant and competitive. This is due to the presence of several other shop software solutions, including Magento, WooCommerce, Salesforce Commerce Cloud, and PrestaShop, which collectively hold a significant share of the market.
Top 5 used shop software solutions in the Global Care Products market
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Market definition
Definition of the Care Products market
Market definition: Care Products In the category Care Products digital channels are used to sell a variety of products, including personal care products (e.g. shampoos, shower gels, make-up, feminine hygiene, fragrances), household care products (e.g. detergents, brooms, cleaning cloths, sponges) and health care products (e.g. supplements, nutrition, pharmaceuticals). This category does not cover professional products and services for personal care (e.g. beauty treatments, make-up courses), cleaning services (e.g. housekeeping services, window cleaning services) or medical treatments (e.g. nutrition counseling, medical consultations, health assessments). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Personal care products (e.g. shampoos, shower gels, make-up, feminine hygiene, fragrances)
- Household care products (e.g. detergents, brooms, cleaning cloths, sponges)
- Health care products (e.g. supplements, nutrition, pharmaceuticals)
Out-of-scope
- Professional products and services for personal care (e.g. beauty treatments, make-up courses)
- Cleaning services (e.g. housekeeping services, window cleaning services)
- Medical treatments (e.g. nutrition counseling, medical consultations, health assessments)
Select sub-category