Global Care Products market
The global Care Products eCommerce market is expected to increase over the next years. It is predicted to reach US$460,760.8 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 5.1%. ECDB considers the following three sub-markets within the Care Products market: Personal Care, Health Care, and Household Care. Personal Care is the largest sub-market and accounts for 54.4% of the global Care Products market.
Market development
eCommerce revenue development in the global Care Products market
The global Care Products eCommerce market is expected to increase over the next years. It is predicted to reach US$460,760.8 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 5.1%. ECDB considers the following three sub-markets within the Care Products market: Personal Care, Health Care, and Household Care. Personal Care is the largest sub-market and accounts for 54.4% of the global Care Products market.
eCommerce revenue development in the global Care Products market
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the global Care Products market
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 48.1 | 90.2 | 27.6 | 79.1 | 24.0 | 55.5 | 71.3 | 98.6 |
| AOV (in US$) | 0.8 | 0.8 | 0.2 | 0.3 | 0.9 | 0.8 | 0.3 | 0.1 |
| CVR (in %) | 48.5 | 93.2 | 70.1 | 91.2 | 2.0 | 30.4 | 96.1 | 32.7 |
Top stores
Top five Care Products online stores worldwide by net sales 2022
With sales in the global Care Products market, jd.com generated a revenue of US$14,677.1 million in 2022, which means it is the leading online store in this market. The global Care Products ranking is based on all online stores that generated sales in this market in 2022. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The ranking shows a filtered revenue. It only includes sales within the market Care Products.
eCommerce net sales generated in the Care Products market in 2022
Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed
Source: Annual report, secondary sources, ECDB analysis
|
Filtered revenue / share
eCommerce net sales refer to the year 2022
|
Global revenue
eCommerce net sales refer to the year 2022
|
Growth
eCommerce net sales growth refers to 2022/2021
| |
|---|---|---|---|
|
US$900.0m
20.7% | US$8,300.0m | 8.3% | |
|
US$550.0m
12.0% | US$4,600.0m | 12.4% | |
|
US$470.0m
3.9% | US$1,190.0m | 33.6% | |
|
US$430.0m
20.6% | US$2,122.0m | 18.0% | |
|
US$370.0m
20.7% | US$1,814.0m | 12.6% |
See further stores
Payment Methods
Top 5 offered payment methods in the Global Care Products market
With 90.2% VISA the most commonly offered payment method of all online stores in the worldwide Care Products eCommerce market in 2022. Like VISA Mastercard with a share of 89.9% and American Express with a share of 53.0% the payment type Cards is the most common used by online retailers in in the worldwide Care Products eCommerce market in 2022. Other commonly used payment methods in that market are PayPal (E-wallets) with 65.0% and Bank transfer/cash in advance (Bank transfer) with 35.1% of stores offering that payment method to the clients.
Top 5 offered payment methods in the Global Care Products market
Note: A store can offer more than one payment method (Multi-pick), based on 3,168 stores in the Global Care Products market
Source: ECDB analysis
See all stores offering
Shipping Service Provider
Top 5 offered shipping providers in the Global Care Products market
Despite DHL's dominant position with 26.5% of online stores opting for its services, the worldwide Care Products eCommerce market in 2022 remains diverse and competitive. Several other shipping service providers, including UPS (United Parcel Service), USPS (United States Postal Service), DPD, and FedEx, hold smaller but significant shares, contributing to a dynamic and fragmented market.
Top 5 offered shipping providers in the Global Care Products market
Note: A store can offer more than one shipping provider (Multi-pick), based on 2,405 stores in the Global Care Products market
Source: ECDB analysis
See all stores offering
Market definition
Definition of the Care Products market
Market definition: Care Products In the category Care Products digital channels are used to sell a variety of products, including personal care products (e.g. shampoos, shower gels, make-up, feminine hygiene, fragrances), household care products (e.g. detergents, brooms, cleaning cloths, sponges) and health care products (e.g. supplements, nutrition, pharmaceuticals). This category does not cover professional products and services for personal care (e.g. beauty treatments, make-up courses), cleaning services (e.g. housekeeping services, window cleaning services) or medical treatments (e.g. nutrition counseling, medical consultations, health assessments). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Personal care products (e.g. shampoos, shower gels, make-up, feminine hygiene, fragrances)
- Household care products (e.g. detergents, brooms, cleaning cloths, sponges)
- Health care products (e.g. supplements, nutrition, pharmaceuticals)
Out-of-scope
- Professional products and services for personal care (e.g. beauty treatments, make-up courses)
- Cleaning services (e.g. housekeeping services, window cleaning services)
- Medical treatments (e.g. nutrition counseling, medical consultations, health assessments)
Select sub-category