Global Care Products market
The global Care Products eCommerce market is expected to increase over the next years. It is predicted to reach US$460,760.8 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 5.1%. ECDB considers the following three sub-markets within the Care Products market: Personal Care, Health Care, and Household Care. Personal Care is the largest sub-market and accounts for 54.4% of the global Care Products market.
Market development
eCommerce revenue development in the global Other Hygiene market
The global Other Hygiene eCommerce market is expected to increase over the next years. It is predicted to reach US$827.3 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 6.5%. The Other Hygiene eCommerce market is a sub-market of the Hygiene market and accounts for 4.6% within this market. Further categories within the Hygiene market are: Feminine Hygiene, Handkerchiefs, and Toilet Paper.
eCommerce revenue development in the global Other Hygiene market
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the global Other Hygiene market
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 40.3 | 56.3 | 99.0 | 57.5 | 10.9 | 71.7 | 70.2 | 13.3 |
| AOV (in US$) | 0.1 | 0.2 | 0.1 | 0.7 | 0.7 | 0.1 | 0.1 | 0.3 |
| CVR (in %) | 54.4 | 10.4 | 61.1 | 53.5 | 22.3 | 99.1 | 45.6 | 16.5 |
Market definition
Definition of the Other Hygiene market within the Care Products market
Market definition: Care Products > Personal Care > Hygiene > Other Hygiene The category Other Hygiene includes the online trade of baby wipes and diapers, incontinence products and oral care products (e.g. toothbrushes, toothpastes, mouthwashes, dental flosses). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Baby wipes and diapers
- Incontinence products
- Oral care products (e.g. toothbrushes, toothpastes, mouthwashes, dental flosses)
Select sub-category