Global Care Products market

The global Care Products eCommerce market is expected to increase over the next years. It is predicted to reach US$460,760.8 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 5.1%. ECDB considers the following three sub-markets within the Care Products market: Personal Care, Health Care, and Household Care. Personal Care is the largest sub-market and accounts for 54.4% of the global Care Products market.

Market development

eCommerce revenue development in the global Toilet Paper market

The global Toilet Paper eCommerce market is expected to increase over the next years. It is predicted to reach US$6,640.2 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 8.7%. The Toilet Paper eCommerce market is a sub-market of the Hygiene market and accounts for 36.9% within this market. Further categories within the Hygiene market are: Feminine Hygiene, Handkerchiefs, and Other Hygiene.

eCommerce revenue development in the global Toilet Paper market

in million US$

eCommerce revenue growth in the global Toilet Paper market

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 29.5 82.4 96.9 31.6 93.4 51.5 82.4 20.0

Online share

eCommerce online share of the total Toilet Paper market

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the global Toilet Paper retail market, the online share is 29.0% and will increase by an average of 5.6% to 36.0% by 2027.

eCommerce online share of the total Toilet Paper market

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 41.3% 60.1% 22.2% 9.9% 36.5% 22.7% 69.4% 18.7%

Market definition

Definition of the Toilet Paper market within the Care Products market

Market definition: Care Products > Personal Care > Hygiene > Toilet Paper The category Toilet Paper includes the online trade of toilet paper (e.g. 1-3 ply toilet paper, ultra-soft toilet paper, scented toilet paper) and wet wipes. This category does not cover handkerchiefs. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Toilet paper (e.g. 1-3 ply toilet paper, ultra-soft toilet paper, scented toilet paper)
  • Wet wipes

Out-of-scope

  • Handkerchiefs