Global Care Products market
The global Care Products eCommerce market is expected to increase over the next years. It is predicted to reach US$460,760.8 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 5.1%. ECDB considers the following three sub-markets within the Care Products market: Personal Care, Health Care, and Household Care. Personal Care is the largest sub-market and accounts for 54.4% of the global Care Products market.
Market development
eCommerce revenue development in the global Shampoos market
The global Shampoos eCommerce market is expected to increase over the next years. It is predicted to reach US$19,054.7 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 5.0%. The Shampoos eCommerce market is a sub-market of the Shower & Bath market and accounts for 17.9% within this market. Further categories within the Shower & Bath market are: Conditioners, Creams & Body Lotions, Deodorants, Hair Dyes, and Other Shower & Bath.
eCommerce revenue development in the global Shampoos market
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the global Shampoos market
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 85.4 | 4.0 | 9.5 | 35.3 | 19.0 | 93.5 | 36.8 | 12.2 |
| AOV (in US$) | 0.6 | 0.0 | 0.3 | 0.1 | 0.1 | 0.2 | 0.8 | 0.0 |
| CVR (in %) | 1.6 | 1.2 | 54.9 | 57.8 | 88.0 | 89.0 | 51.1 | 42.9 |
Market definition
Definition of the Shampoos market within the Care Products market
Market definition: Care Products > Personal Care > Shower & Bath > Shampoos The category Shampoos includes the online trade of shampoos (e.g. everyday shampoos, moisturizing shampoos, color-protecting shampoos, volumizing shampoos, baby shampoos) and dry shampoos. This category does not cover pet shampoos and conditioners. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Shampoos (e.g. everyday shampoos, moisturizing shampoos, color-protecting shampoos, volumizing shampoos, baby shampoos)
- Dry shampoos
Out-of-scope
- Pet shampoos
- Conditioners
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