Global Care Products market
The global Care Products eCommerce market is expected to increase over the next years. It is predicted to reach US$460,760.8 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 5.1%. ECDB considers the following three sub-markets within the Care Products market: Personal Care, Health Care, and Household Care. Personal Care is the largest sub-market and accounts for 54.4% of the global Care Products market.
Market development
eCommerce revenue development in the global Nutrition market
The global Nutrition eCommerce market is expected to increase over the next years. It is predicted to reach US$38,255.9 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 0.0%. The Nutrition eCommerce market is a sub-market of the Health Care market and accounts for 23.4% within this market. Further categories within the Health Care market are: Eye Care, Medical Products, Other Health Care, and Pharmaceuticals.
eCommerce revenue development in the global Nutrition market
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the global Nutrition market
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 4.0 | 12.3 | 49.9 | 7.6 | 66.0 | 71.7 | 63.5 | 54.1 |
| AOV (in US$) | 0.2 | 0.6 | 0.3 | 0.2 | 0.5 | 0.9 | 0.2 | 0.4 |
| CVR (in %) | 36.5 | 48.6 | 32.4 | 8.9 | 26.7 | 56.5 | 73.2 | 98.5 |
Market definition
Definition of the Nutrition market within the Care Products market
Market definition: Care Products > Health Care > Nutrition The category Nutrition includes the online trade of food supplies, protein drinks and bars and health teas. This category does not cover food and beverages and nutrition counseling. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Food supplies
- Protein drinks and bars
- Health teas
Out-of-scope
- Food and beverages
- Nutrition counseling
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