Global Care Products market

The global Care Products eCommerce market is expected to increase over the next years. It is predicted to reach US$504,038.0 million by 2024 and the expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.3%. ECDB considers the following three sub-markets within the Care Products market: Personal Care, Health Care, and Household Care. Personal Care is the largest sub-market and accounts for 60.4% of the global Care Products market.

Market development

eCommerce revenue development in the global Shower & Bath market

The global Shower & Bath eCommerce market is expected to increase over the next years. It is predicted to reach US$156,118.4 million by 2024 and the expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 4.6%. The Shower & Bath eCommerce market is a sub-market of the Personal Care market and accounts for 51.3% within this market. Further categories within the Personal Care market are: Decorative Cosmetics, Fragrances, Hygiene, and Other Personal Care.

eCommerce revenue development in the global Shower & Bath market

in million US$

eCommerce revenue growth in the global Shower & Bath market

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 55.3 17.0 8.0 98.0 73.3 38.7 36.0 74.4

Online share

eCommerce online share of the total Shower & Bath market

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the global Shower & Bath retail market, the online share is 35.0% and will increase by an average of 5.9% to 44.1% by 2028.

eCommerce online share of the total Shower & Bath market

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 24.7% 53.6% 98.8% 73.0% 34.7% 44.6% 21.9% 59.5%

Market definition

Definition of the Shower & Bath market within the Care Products market

Market definition: Care Products > Personal Care > Shower & Bath The category Shower & Bath includes the online trade of schampoos, deodorants, creams, and more. This category does not cover decorative cosmetics and hygiene products. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Schampoos
  • Deodorants
  • Creams
  • Body lotions
  • Conditioners
  • Hair Dyes

Out-of-scope

  • Decorative Cosmetics
  • Hygiene products