Global Care Products market

Market development

eCommerce revenue development in the global Eye Cosmetics market

The global Eye Cosmetics eCommerce market is expected to increase over the next years. It is predicted to reach US$11,181.7 million by 2024 and the expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 3.6%. The Eye Cosmetics eCommerce market is a sub-market of the Decorative Cosmetics market and accounts for 28.8% within this market. Further categories within the Decorative Cosmetics market are: Lipsticks, Make-up, Nail Cosmetics, and Other Decorative Cosmetics.

eCommerce revenue development in the global Eye Cosmetics market

in million US$

eCommerce revenue growth in the global Eye Cosmetics market

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)44.390.372.650.081.124.49.662.4

Online share

eCommerce online share of the total Eye Cosmetics market

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the global Eye Cosmetics retail market, the online share is 34.7% and will increase by an average of 4.4% to 41.3% by 2028.

eCommerce online share of the total Eye Cosmetics market

in %
20202021202220232024202520262027
Online share (in %)58.9%23.9%33.9%85.3%91.7%89.2%7.9%28.4%

Market definition

Definition of the Eye Cosmetics market within the Care Products market

Market definition: Care Products > Personal Care > Decorative Cosmetics > Eye Cosmetics The category Eye Cosmetics includes the online trade of eyeshadows, eyeliners, mascaras, and more. This category does not cover eyelash curlers. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Eyeshadows
  • Eyeliners
  • Mascaras
  • Eyelash Extensions

Out-of-scope

  • Eyelash curlers