Global Care Products market
The global Care Products eCommerce market is expected to increase over the next years. It is predicted to reach US$460,760.8 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 5.1%. ECDB considers the following three sub-markets within the Care Products market: Personal Care, Health Care, and Household Care. Personal Care is the largest sub-market and accounts for 54.4% of the global Care Products market.
Market development
eCommerce revenue development in the global Eye Cosmetics market
The global Eye Cosmetics eCommerce market is expected to increase over the next years. It is predicted to reach US$10,525.8 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 6.6%. The Eye Cosmetics eCommerce market is a sub-market of the Decorative Cosmetics market and accounts for 29.2% within this market. Further categories within the Decorative Cosmetics market are: Lipsticks, Make-up, Nail Cosmetics, and Other Decorative Cosmetics.
eCommerce revenue development in the global Eye Cosmetics market
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the global Eye Cosmetics market
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 55.4 | 83.1 | 37.3 | 45.1 | 37.5 | 20.1 | 31.1 | 41.6 |
| AOV (in US$) | 0.5 | 0.2 | 0.0 | 0.9 | 0.0 | 0.3 | 0.2 | 0.6 |
| CVR (in %) | 3.1 | 70.8 | 24.9 | 85.7 | 37.7 | 64.8 | 44.4 | 87.5 |
Market definition
Definition of the Eye Cosmetics market within the Care Products market
Market definition: Care Products > Personal Care > Decorative Cosmetics > Eye Cosmetics The category Eye Cosmetics includes the online trade of eyeshadows, eyeliners, mascaras, and more. This category does not cover eyelash curlers. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Eyeshadows
- Eyeliners
- Mascaras
- Eyelash Extensions
Out-of-scope
- Eyelash curlers
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