Global Care Products market
The global Care Products eCommerce market is expected to increase over the next years. It is predicted to reach US$460,760.8 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 5.1%. ECDB considers the following three sub-markets within the Care Products market: Personal Care, Health Care, and Household Care. Personal Care is the largest sub-market and accounts for 54.4% of the global Care Products market.
Market development
eCommerce revenue development in the global Lipsticks market
The global Lipsticks eCommerce market is expected to increase over the next years. It is predicted to reach US$8,969.5 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 2.0%. The Lipsticks eCommerce market is a sub-market of the Decorative Cosmetics market and accounts for 24.9% within this market. Further categories within the Decorative Cosmetics market are: Eye Cosmetics, Make-up, Nail Cosmetics, and Other Decorative Cosmetics.
eCommerce revenue development in the global Lipsticks market
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the global Lipsticks market
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 8.9 | 82.0 | 3.0 | 81.9 | 84.6 | 95.6 | 14.0 | 97.2 |
| AOV (in US$) | 75.3 | 77.3 | 20.5 | 15.0 | 93.5 | 49.1 | 53.6 | 0.2 |
| CVR (in %) | 8.9 | 82.0 | 3.0 | 81.9 | 84.6 | 95.6 | 14.0 | 97.2 |
Market definition
Definition of the Lipsticks market within the Care Products market
Market definition: Care Products > Personal Care > Decorative Cosmetics > Lipsticks The category Lipsticks includes the online trade of lipsticks (e.g. liquid lipsticks, matte lipsticks, glossy lipsticks), lip gloss, lip balms, and more. This category does not cover medical lip care. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Lipsticks (e.g. liquid lipsticks, matte lipsticks, glossy lipsticks)
- Lip gloss
- Lip balms
- Lipliners
Out-of-scope
- Medical lip care
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