Global Care Products market
The global Care Products eCommerce market is expected to increase over the next years. It is predicted to reach US$460,760.8 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 5.1%. ECDB considers the following three sub-markets within the Care Products market: Personal Care, Health Care, and Household Care. Personal Care is the largest sub-market and accounts for 54.4% of the global Care Products market.
Market development
eCommerce revenue development in the global Decorative Cosmetics market
The global Decorative Cosmetics eCommerce market is expected to increase over the next years. It is predicted to reach US$36,039.9 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 6.4%. The Decorative Cosmetics eCommerce market is a sub-market of the Personal Care market and accounts for 14.4% within this market. Further categories within the Personal Care market are: Fragrances, Hygiene, Other Personal Care, and Shower & Bath.
eCommerce revenue development in the global Decorative Cosmetics market
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the global Decorative Cosmetics market
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 84.5 | 97.0 | 60.4 | 18.8 | 26.5 | 18.0 | 91.6 | 52.5 |
AOV (in US$) | 0.3 | 0.4 | 1.0 | 0.5 | 0.4 | 0.4 | 0.7 | 0.6 |
CVR (in %) | 91.4 | 8.1 | 55.1 | 34.0 | 24.1 | 76.9 | 43.9 | 16.1 |
Market definition
Definition of the Decorative Cosmetics market within the Care Products market
Market definition: Care Products > Personal Care > Decorative Cosmetics The category Decorative Cosmetics includes the online trade of lipsticks, make-up, eye cosmetics, and more. This category does not cover shower and bath products, hygiene products or fragrances and perfumes. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Lipsticks
- Make-up
- Eye cosmetics
- Nail cosmetics
Out-of-scope
- Shower and bath products
- Hygiene products
- Fragrances and perfumes
Select sub-category