Global Care Products market

The global Care Products eCommerce market is expected to increase over the next years. It is predicted to reach US$504,038.0 million by 2024 and the expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.3%. ECDB considers the following three sub-markets within the Care Products market: Personal Care, Health Care, and Household Care. Personal Care is the largest sub-market and accounts for 60.4% of the global Care Products market.

Market development

eCommerce revenue development in the global Decorative Cosmetics market

The global Decorative Cosmetics eCommerce market is expected to increase over the next years. It is predicted to reach US$38,819.6 million by 2024 and the expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 3.8%. The Decorative Cosmetics eCommerce market is a sub-market of the Personal Care market and accounts for 12.8% within this market. Further categories within the Personal Care market are: Fragrances, Hygiene, Other Personal Care, and Shower & Bath.

eCommerce revenue development in the global Decorative Cosmetics market

in million US$

eCommerce revenue growth in the global Decorative Cosmetics market

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)99.851.764.429.342.736.455.479.0

Online share

eCommerce online share of the total Decorative Cosmetics market

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the global Decorative Cosmetics retail market, the online share is 34.7% and will increase by an average of 4.9% to 42.0% by 2028.

eCommerce online share of the total Decorative Cosmetics market

in %
20202021202220232024202520262027
Online share (in %)99.6%29.4%87.4%1.4%67.8%97.2%87.1%35.8%

Market definition

Definition of the Decorative Cosmetics market within the Care Products market

Market definition: Care Products > Personal Care > Decorative Cosmetics The category Decorative Cosmetics includes the online trade of lipsticks, make-up, eye cosmetics, and more. This category does not cover shower and bath products, hygiene products or fragrances and perfumes. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Lipsticks
  • Make-up
  • Eye cosmetics
  • Nail cosmetics

Out-of-scope

  • Shower and bath products
  • Hygiene products
  • Fragrances and perfumes