Global Care Products market

Market development

eCommerce revenue development in the global Men's Fragrances market

The global Men's Fragrances eCommerce market is expected to increase over the next years. It is predicted to reach US$28,356.3 million by 2024 and the expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 8.1%. The Men's Fragrances eCommerce market is a sub-market of the Fragrances market and accounts for 39.0% within this market. Further categories within the Fragrances market are: Women's Fragrances.

eCommerce revenue development in the global Men's Fragrances market

in million US$

eCommerce revenue growth in the global Men's Fragrances market

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)48.144.469.199.239.529.318.230.1

Online share

eCommerce online share of the total Men's Fragrances market

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the global Men's Fragrances retail market, the online share is 32.4% and will increase by an average of 5.3% to 39.9% by 2028.

eCommerce online share of the total Men's Fragrances market

in %
20202021202220232024202520262027
Online share (in %)4.8%34.4%45.2%42.8%8.8%57.7%97.4%76.3%

Market definition

Definition of the Men's Fragrances market within the Care Products market

Market definition: Care Products > Personal Care > Fragrances > Men's Fragrances The category Men's Fragrances includes the online trade of perfumes, eau de parfum, eau de toilette, and more. This category does not cover aftershave and aftershave balms and deodorants. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Perfumes
  • Eau de parfum
  • Eau de toilette
  • Cologne
  • Solid perfumes
  • Body sprays
  • Mists

Out-of-scope

  • Aftershave and aftershave balms
  • Deodorants