Global Care Products market

The global Care Products eCommerce market is expected to increase over the next years. It is predicted to reach US$504,038.0 million by 2024 and the expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.3%. ECDB considers the following three sub-markets within the Care Products market: Personal Care, Health Care, and Household Care. Personal Care is the largest sub-market and accounts for 60.4% of the global Care Products market.

Market development

eCommerce revenue development in the global Feminine Hygiene market

The global Feminine Hygiene eCommerce market is expected to increase over the next years. It is predicted to reach US$14,408.6 million by 2024 and the expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 8.9%. The Feminine Hygiene eCommerce market is a sub-market of the Hygiene market and accounts for 49.1% within this market. Further categories within the Hygiene market are: Handkerchiefs, Other Hygiene, and Toilet Paper.

eCommerce revenue development in the global Feminine Hygiene market

in million US$

eCommerce revenue growth in the global Feminine Hygiene market

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 69.2 60.9 77.4 83.4 26.5 64.0 44.6 73.3

Online share

eCommerce online share of the total Feminine Hygiene market

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the global Feminine Hygiene retail market, the online share is 31.3% and will increase by an average of 5.1% to 38.1% by 2028.

eCommerce online share of the total Feminine Hygiene market

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 48.8% 4.8% 52.4% 53.8% 69.8% 75.7% 78.0% 64.2%

Market definition

Definition of the Feminine Hygiene market within the Care Products market

Market definition: Care Products > Personal Care > Hygiene > Feminine Hygiene The category Feminine Hygiene includes the online trade of tampons, sanitary pads and menstrual cups. This category does not cover incontinence products. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Tampons
  • Sanitary pads
  • Menstrual cups

Out-of-scope

  • Incontinence products