Global Care Products market

The global Care Products eCommerce market is expected to increase over the next years. It is predicted to reach US$504,038.0 million by 2024 and the expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.3%. ECDB considers the following three sub-markets within the Care Products market: Personal Care, Health Care, and Household Care. Personal Care is the largest sub-market and accounts for 60.4% of the global Care Products market.

Market development

eCommerce revenue development in the global Personal Care market

The global Personal Care eCommerce market is expected to increase over the next years. It is predicted to reach US$304,463.9 million by 2024 and the expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 5.4%. The Personal Care eCommerce market is a sub-market of the Care Products market and accounts for 60.4% within this market. Further categories within the Care Products market are: Health Care and Household Care.

eCommerce revenue development in the global Personal Care market

in million US$

eCommerce revenue growth in the global Personal Care market

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)87.681.453.826.458.331.669.879.7

Online share

eCommerce online share of the total Personal Care market

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the global Personal Care retail market, the online share is 33.7% and will increase by an average of 5.3% to 41.4% by 2028.

eCommerce online share of the total Personal Care market

in %
20202021202220232024202520262027
Online share (in %)27.9%98.0%9.9%13.5%9.5%75.5%91.1%87.2%

Top stores

Top five Personal Care online stores worldwide by net sales 2023

With sales in the global Personal Care market, jd.com generated a revenue of US$9,266.7 million in 2023, which means it is the leading online store in this market. The global Personal Care ranking is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The ranking shows a filtered revenue. It only includes sales within the market Personal Care.

eCommerce net sales generated in the Personal Care market in 2023

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m8.3%
US$550.0m
12.0%
US$4,600.0m12.4%
US$470.0m
3.9%
US$1,190.0m33.6%
US$430.0m
20.6%
US$2,122.0m18.0%
US$370.0m
20.7%
US$1,814.0m12.6%

Market definition

Definition of the Personal Care market within the Care Products market

Market definition: Care Products > Personal Care The category Personal Care encompasses the commercial (B2C) sale of shower and bath products (e.g. shampoos, shower gels, deodorants), cosmetics (e.g. make-up, mascaras, nail care), hygiene products (e.g. feminine hygiene products, toilet paper), and more. Not covered are household care, health care or professional products and services for personal care (e.g. beauty treatments, make-up course). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Shower and bath products (e.g. shampoos, shower gels, deodorants)
  • Cosmetics (e.g. make-up, mascaras, nail care)
  • Hygiene products (e.g. feminine hygiene products, toilet paper)
  • Fragrances

Out-of-scope

  • Household care
  • Health care
  • Professional products and services for personal care (e.g. beauty treatments, make-up course)