Global Food & Personal Care market

The global Food & Personal Care eCommerce market is expected to increase over the next years. It is predicted to reach US$982,467.1 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 13.8%. ecommerceDB considers the following two sub-markets within the Food & Personal Care market: Food & Beverages and Personal Care. Food & Beverages is the largest sub-market and accounts for 59.2% of the global Food & Personal Care market.

Market development

eCommerce revenue development in the global Personal Care market

The global Personal Care eCommerce market is expected to increase over the next years. It is predicted to reach US$401,214.2 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 11.2%. The Personal Care eCommerce market is a sub-market of the Food & Personal Care market and accounts for 40.8% within this market. Further categories within the Food & Personal Care market are: Food & Beverages.

eCommerce revenue development in the global Personal Care market

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 87.3 52.3 37.5 9.0 29.5 36.4 65.2 84.4
AOV (in US$) 93.5 38.1 98.2 69.7 71.3 7.7 22.4 71.1
CVR (in %) 87.3 52.3 37.5 9.0 29.5 36.4 65.2 84.4
AOV: Average Order Value CVR: Conversion Rate

Top stores

Top five Personal Care online stores worldwide by net sales 2021

With sales in the global Personal Care market, jd.com generated a revenue of US$11,908.1 million in 2021, which means it is the leading online store in this market. In second place is chaoshi.tmall.com with a revenue of US$4,971.9 million, followed by walmart.com with a revenue of US$4,180.2 million. Altogether, the top three online stores account for a market share of about 25.7% within the top 100 stores of the given market. The global Personal Care ranking is based on all online stores that generated sales in this market in 2021. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The ranking shows a filtered revenue. It only includes sales within the market Personal Care.

eCommerce net sales generated in the Personal Care market in 2021

in million US$

Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed

Source: Annual report, secondary sources, ecommerceDB analysis

no-access-0 no-access-1 no-access-2 no-access-3 no-access-4
Filtered revenue (in mUS$) 900.0 550.0 470.0 430.0 370.0
Share of global revenue (in %) 20.7 12.0 3.9 20.6 20.7
Global revenue (in mUS$) 8,300.0 4,600.0 1,190.0 2,122.0 1,814.0
Growth global revenue (in %) 8.3 12.4 33.6 18.0 12.6

See further stores

Worldwide - Personal CareWorldwide - All Categories

Market definition

Definition of the Personal Care market within the Food & Personal Care market

Market definition: Food & Personal Care > Personal Care The category Personal Care refers to the commercial (B2C) sales of beauty products (cosmetics and fragrances), over-the-counter (OTC) medical and pharmaceutical products (e.g., vitamins and minerals; analgesics), personal care items (e.g., eye care, oral care), and household care products (e.g., detergents, insecticides, and paper tissues) sold via digital channels. These include internet retailers (e.g., amazon.com), online pharmacies, online stores of drugstores, and other individual traders (e.g., cvs.com, bathandbodyworks.com). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Hair care
  • Bathing products
  • Deodorants
  • Oral care
  • Shaving products

Out-of-scope

  • Professional products and services

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