Global Care Products market
The global Care Products eCommerce market is expected to increase over the next years. It is predicted to reach US$460,760.8 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 5.1%. ECDB considers the following three sub-markets within the Care Products market: Personal Care, Health Care, and Household Care. Personal Care is the largest sub-market and accounts for 54.4% of the global Care Products market.
Market development
eCommerce revenue development in the global OTC Drugs market
The global OTC Drugs eCommerce market is expected to increase over the next years. It is predicted to reach US$18,797.2 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 8.8%. The OTC Drugs eCommerce market is a sub-market of the Pharmaceuticals market and accounts for 26.1% within this market. Further categories within the Pharmaceuticals market are: Other Pharmaceuticals and Prescription Drugs.
eCommerce revenue development in the global OTC Drugs market
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the global OTC Drugs market
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 47.2 | 70.7 | 87.0 | 73.6 | 88.7 | 92.9 | 17.9 | 58.3 |
| AOV (in US$) | 0.4 | 0.8 | 0.9 | 0.4 | 0.8 | 1.0 | 0.6 | 0.9 |
| CVR (in %) | 37.9 | 73.0 | 85.3 | 19.9 | 57.2 | 14.4 | 84.7 | 56.1 |
Market definition
Definition of the OTC Drugs market within the Care Products market
Market definition: Care Products > Health Care > Pharmaceuticals > OTC Drugs The category OTC Drugs includes the online trade of over-the-counter (otc) pharmaceuticals (e.g. pain relievers, cold and flu remedies, allergy medications). This category does not cover perscription pharmaceuticals. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Over-the-Counter (OTC) pharmaceuticals (e.g. pain relievers, cold and flu remedies, allergy medications)
Out-of-scope
- Perscription pharmaceuticals
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