Global Care Products market
Market development
eCommerce revenue development in the global Household Care market
The global Household Care eCommerce market is expected to increase over the next years. It is predicted to reach US$52,451.0 million by 2024 and the expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 18.8%. The Household Care eCommerce market is a sub-market of the Care Products market and accounts for 10.4% within this market. Further categories within the Care Products market are: Health Care and Personal Care.
eCommerce revenue development in the global Household Care market
eCommerce revenue growth in the global Household Care market
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 33.3 | 89.9 | 30.3 | 23.3 | 20.2 | 85.3 | 43.1 | 49.4 |
Top stores
Top five Household Care online stores worldwide by net sales 2023
With sales in the global Household Care market, chaoshi.tmall.com generated a revenue of US$2,050.0 million in 2023, which means it is the leading online store in this market. The global Household Care ranking is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The ranking shows a filtered revenue. It only includes sales within the market Household Care.
eCommerce net sales generated in the Household Care market in 2023
| Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
|---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
See further stores
Market definition
Definition of the Household Care market within the Care Products market
Market definition: Care Products > Household Care The category Household Care comprises digital sales of detergents (e.g. dishwashing detergents, cleaning detergents, laundry detergents) and cleaning equipment (e.g. brooms, cleaning cloths, sponges). This category does not cover toilet paper, vacuum cleaners or cleaning services (e.g. launderette services, housekeeping services, window cleaning services). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Detergents (e.g. dishwashing detergents, cleaning detergents, laundry detergents)
- Cleaning equipment (e.g. brooms, cleaning cloths, sponges)
Out-of-scope
- Toilet Paper
- Vacuum cleaners
- Cleaning services (e.g. launderette services, housekeeping services, window cleaning services)
Select sub-category