Global Care Products market

Market development

eCommerce revenue development in the global Household Care market

The global Household Care eCommerce market is expected to increase over the next years. It is predicted to reach US$52,451.0 million by 2024 and the expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 18.8%. The Household Care eCommerce market is a sub-market of the Care Products market and accounts for 10.4% within this market. Further categories within the Care Products market are: Health Care and Personal Care.

eCommerce revenue development in the global Household Care market

in million US$

eCommerce revenue growth in the global Household Care market

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)65.730.837.889.040.659.749.065.4

Online share

eCommerce online share of the total Household Care market

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the global Household Care retail market, the online share is 20.0% and will increase by an average of 10.2% to 29.5% by 2028.

eCommerce online share of the total Household Care market

in %
20202021202220232024202520262027
Online share (in %)0.1%23.4%22.9%54.7%27.3%10.2%48.2%43.7%

Top stores

Top five Household Care online stores worldwide by net sales 2023

With sales in the global Household Care market, chaoshi.tmall.com generated a revenue of US$2,050.0 million in 2023, which means it is the leading online store in this market. The global Household Care ranking is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The ranking shows a filtered revenue. It only includes sales within the market Household Care.

eCommerce net sales generated in the Household Care market in 2023

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m8.3%
US$550.0m
12.0%
US$4,600.0m12.4%
US$470.0m
3.9%
US$1,190.0m33.6%
US$430.0m
20.6%
US$2,122.0m18.0%
US$370.0m
20.7%
US$1,814.0m12.6%

Market definition

Definition of the Household Care market within the Care Products market

Market definition: Care Products > Household Care The category Household Care comprises digital sales of detergents (e.g. dishwashing detergents, cleaning detergents, laundry detergents) and cleaning equipment (e.g. brooms, cleaning cloths, sponges). This category does not cover toilet paper, vacuum cleaners or cleaning services (e.g. launderette services, housekeeping services, window cleaning services). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Detergents (e.g. dishwashing detergents, cleaning detergents, laundry detergents)
  • Cleaning equipment (e.g. brooms, cleaning cloths, sponges)

Out-of-scope

  • Toilet Paper
  • Vacuum cleaners
  • Cleaning services (e.g. launderette services, housekeeping services, window cleaning services)