Global eCommerce market
The global eCommerce market is expected to increase over the next years. It is predicted to reach US$4,103,244.6 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 11.5%. Five markets are considered by ecommerceDB within the global eCommerce market. Fashion is the largest market and accounts for 24.1% of the global eCommerce revenue. It is followed by Food & Personal Care with 23.9%, Electronics & Media with 20.9%, Toys, Hobby & DIY with 19.1%, and Furniture & Appliances with the remaining 12.0%.
Market development
eCommerce revenue development in the global eCommerce market
The global eCommerce market is expected to increase over the next years. It is predicted to reach US$4,103,244.6 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 11.5%. Five markets are considered by ecommerceDB within the global eCommerce market. Fashion is the largest market and accounts for 24.1% of the global eCommerce revenue. It is followed by Food & Personal Care with 23.9%, Electronics & Media with 20.9%, Toys, Hobby & DIY with 19.1%, and Furniture & Appliances with the remaining 12.0%.
eCommerce revenue development in the global eCommerce market
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 66.9 | 33.1 | 1.3 | 41.1 | 66.4 | 39.2 | 82.4 | 84.1 |
| AOV (in US$) | 96.9 | 7.4 | 29.4 | 3.7 | 80.8 | 40.2 | 7.0 | 38.9 |
| CVR (in %) | 66.9 | 33.1 | 1.3 | 41.1 | 66.4 | 39.2 | 82.4 | 84.1 |
Top stores
Top five online stores worldwide by net sales 2021
The biggest player in the global eCommerce market is amazon.com. The store had a revenue of US$131,019.0 million in 2021. amazon.com is followed by jd.com and apple.com as the second- and third-largest stores with US$119,080.9 million and US$51,950.3 million, respectively. Altogether, the top three stores account for 33.7% of the top 100 online stores' revenue in the global eCommerce market. Store rankings include every store that generates revenue worldwide. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, the global eCommerce revenue was considered.
eCommerce net sales generated worldwide in 2021
Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed
Source: Annual report, secondary sources, ecommerceDB analysis
| no-access-0 | no-access-1 | no-access-2 | no-access-3 | no-access-4 | |
|---|---|---|---|---|---|
| Filtered revenue (in mUS$) | 900.0 | 550.0 | 470.0 | 430.0 | 370.0 |
| Share of global revenue (in %) | 20.7 | 12.0 | 3.9 | 20.6 | 20.7 |
| Global revenue (in mUS$) | 8,300.0 | 4,600.0 | 1,190.0 | 2,122.0 | 1,814.0 |
| Growth global revenue (in %) | 8.3 | 12.4 | 33.6 | 18.0 | 12.6 |
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