Global eCommerce market

The global eCommerce market is expected to increase over the next years. It is predicted to reach US$4,103,244.6 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 11.5%. Five markets are considered by ecommerceDB within the global eCommerce market. Fashion is the largest market and accounts for 24.1% of the global eCommerce revenue. It is followed by Food & Personal Care with 23.9%, Electronics & Media with 20.9%, Toys, Hobby & DIY with 19.1%, and Furniture & Appliances with the remaining 12.0%.

Market development

eCommerce revenue development in the global eCommerce market

The global eCommerce market is expected to increase over the next years. It is predicted to reach US$4,103,244.6 million by 2023 and the expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 11.5%. Five markets are considered by ecommerceDB within the global eCommerce market. Fashion is the largest market and accounts for 24.1% of the global eCommerce revenue. It is followed by Food & Personal Care with 23.9%, Electronics & Media with 20.9%, Toys, Hobby & DIY with 19.1%, and Furniture & Appliances with the remaining 12.0%.

eCommerce revenue development in the global eCommerce market

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 66.9 33.1 1.3 41.1 66.4 39.2 82.4 84.1
AOV (in US$) 96.9 7.4 29.4 3.7 80.8 40.2 7.0 38.9
CVR (in %) 66.9 33.1 1.3 41.1 66.4 39.2 82.4 84.1
AOV: Average Order Value CVR: Conversion Rate

Top stores

Top five online stores worldwide by net sales 2021

The biggest player in the global eCommerce market is amazon.com. The store had a revenue of US$131,019.0 million in 2021. amazon.com is followed by jd.com and apple.com as the second- and third-largest stores with US$119,080.9 million and US$51,950.3 million, respectively. Altogether, the top three stores account for 33.7% of the top 100 online stores' revenue in the global eCommerce market. Store rankings include every store that generates revenue worldwide. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, the global eCommerce revenue was considered.

eCommerce net sales generated worldwide in 2021

in million US$

Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed

Source: Annual report, secondary sources, ecommerceDB analysis

no-access-0 no-access-1 no-access-2 no-access-3 no-access-4
Filtered revenue (in mUS$) 900.0 550.0 470.0 430.0 370.0
Share of global revenue (in %) 20.7 12.0 3.9 20.6 20.7
Global revenue (in mUS$) 8,300.0 4,600.0 1,190.0 2,122.0 1,814.0
Growth global revenue (in %) 8.3 12.4 33.6 18.0 12.6

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