Marketplace GMV analytics Taobao

Taobao is a marketplace exclusively for third parties that provides a platform for external sellers. Owned by Alibaba Group Holding, Ltd., Taobao is a marketplace with nationally-focused sales. Its GMV is generated mostly in Greater China. Other countries only account for a small share of GMV, e.g., the United States. The domain taobao.com accounts for the largest share of its eCommerce GMV. With regards to the product range, Taobao is an all-round marketplace, with products on offer that cover different categories, such as Fashion, Hobby & Leisure as well as Electronics. The marketplace was launched in 2003.