Marketplace GMV analytics Marketplace Favicon Taobao

Taobao is a marketplace exclusively for third parties that provides a platform for external sellers. Owned by Alibaba Group Holding, Ltd., Taobao is a marketplace with nationally-focused sales. Its GMV is generated mostly in Greater China. Other countries only account for a small share of GMV, e.g., the United States. The domain taobao.com accounts for the largest share of its eCommerce GMV. With regards to the product range, Taobao is an all-round marketplace, with products on offer that cover different categories, such as Fashion, Hobby & Leisure as well as Electronics. The marketplace was launched in 2003.

Marketplace Screenshot
Global GMV (2022)
Global rank (2022)
#2
Main category
Fashion
Main country
Greater China
Launch year
2003
Marketplace type
Third-party only

Marketplace GMV analytics

GMV development of Taobao

Comprehensive time series analysis with YoY growth

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Gross merchandise volume

in million US$

YoY growth

in percent
2015 2016 2017 2018 2019 2020 2021 2022 2023 2024

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Global rank

by GMV
#2
Please note
These numbers represent the aggregated gross sales generated on all domains listed under this brand.
Additional information:
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Marketing performance indicators

Regional scope

Explore the parts of the world where the marketplace is active and has an impact on respective eCommerce landscapes.


History & milestones

Main events at a glance

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Company & contact information

Leads for your research

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Kilian Schuldt
Sales Manager
Mail [email protected]
Phone +49 (40) 284 841 405
Pei-Tse Tseng
Sales Manager
Mail [email protected]
Phone +49 (40) 284 841 289
Sina Pohlmann
Head of Sales
Mail [email protected]
Phone +49 (40) 688 931 251
Tim Risse
Head of Sales
Mail [email protected]
Phone +49 (40) 284 841 164