Marketplace GMV analytics
Taobao
Taobao is a marketplace exclusively for third parties that provides a platform for external sellers. Owned by Alibaba Group Holding, Ltd., Taobao is a marketplace with nationally-focused sales. Its GMV is generated mostly in Greater China. Other countries only account for a small share of GMV, e.g., the United States. The domain taobao.com accounts for the largest share of its eCommerce GMV. With regards to the product range, Taobao is an all-round marketplace, with products on offer that cover different categories, such as Fashion, Hobby & Leisure as well as Electronics. The marketplace was launched in 2003.

Marketplace GMV analytics
GMV development of Taobao
Comprehensive time series analysis with YoY growth
Gross merchandise volume
Global rank
- 2014: Annual report, ECDB analysis 2015: Annual report, ECDB analysis 2016: Annual report, ECDB analysis 2017: Annual report, ECDB analysis 2018: Annual report, ECDB analysis 2019: Annual report, ECDB analysis 2020: Annual report, ECDB analysis 2021: Annual report, ECDB analysis 2022: Annual report, ECDB analysis 2023: Forecast 2024: Forecast
Marketing performance indicators
Regional scope
Explore the parts of the world where the marketplace is active and has an impact on respective eCommerce landscapes.
History & milestones
Main events at a glance
Follow the history of the marketplace and explore its relevant events using our comprehensive timeline.
Company & contact information
Leads for your research
Enhance your lead research with corporate addresses and contact information that will give you a solid base to start from.
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