Marketplace GMV analytics 
Taobao
Taobao is a marketplace exclusively for third parties that provides a platform for external sellers. Owned by Alibaba Group Holding, Ltd., Taobao is a marketplace with nationally-focused sales. Its GMV is generated mostly in Greater China. Other countries only account for a small share of GMV, e.g., South Korea. The domain taobao.com accounts for the largest share of its eCommerce GMV. With regards to the product range, Taobao is an all-round marketplace, with products on offer that cover different categories, such as Fashion, Hobby & Leisure as well as Electronics. The marketplace was launched in 2003.
Taobao: Marketplace GMV analytics
GMV development of Taobao
Taobao
Gross merchandise volume
Global rank
- 2014: Annual report, ECDB analysis2015: Annual report, ECDB analysis2016: Annual report, ECDB analysis2017: Annual report, ECDB analysis2018: Annual report, ECDB analysis2019: Annual report, ECDB analysis2020: Annual report, ECDB analysis2021: Annual report, ECDB analysis2022: Annual report, ECDB analysis2023: Annual report, ECDB analysis2024: ECDB analysis2025: Forecast
Taobao: Marketing performance indicators
Regional scope
Explore the parts of the world where the marketplace is active and has an impact on respective eCommerce landscapes.
Taobao: Competitor analysis
The top similar marketplaces to Taobao
Discover the most similar marketplaces based on GMV (gross merchandise volume), product mix, and geographic reach.
- Marketplace website, ECDB analysis
Taobao: History & milestones
Main events at a glance
Follow the history of the marketplace and explore its relevant events using our comprehensive timeline.
Taobao: Company & contact information
Leads for your research
Enhance your lead research with corporate addresses and contact information that will give you a solid base to start from.
