e-Commerce Market Analytics

The eCommerce market in Greater China

China is the largest market for eCommerce with a revenue of US$1542.6 billion in 2021, placing it ahead of the United States.

With an increase of 15%, the Chinese eCommerce market contributed to the worldwide growth rate of 15% in 2021. Just like in China, global eCommerce sales are expected to increase over the next years. As new markets are emerging, global growth will continue over the next years. This development will be propelled by East and Southeast Asia with their growing middle class and their lagging offline infrastructure.

With a yearly growth rate of 7% between 2021 and 2025, China is even expected to outperform the global average of 6%.

The eCommerce market in Greater China

Top online stores

The biggest player in the Chinese eCommerce market is jd.com. The store had a revenue of US$95.5 billion in 2021. jd.com is followed by suning.com and vip.com as the second- and third largest stores with US$22.8 billion and US$14.9 billion, respectively. Altogether, the top three stores account for 10% of online revenue in China.

Store rankings include every store that generates revenue in China. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in China was considered.

One of the fastest-growing stores in the Chinese market is aimer.com.cn. The store achieved online net sales of about US$49.2 million in 2021. Its revenue growth amounted to 274% in the previous year.

More information on the top 100 online stores in China can be found in our ecommerceDB Country Report.

Growth champions:
Editorial tips:

Top online eCommerce stores in Greater China by eCommerce net sales 2021 in million US$

# Store
1. jd.com
2. chaoshi.tmall.com
3. vip.com
4. suning.com
5. ehaier.com

The eCommerce market in Greater China

Market size and growth rate

Revenue in 2021
CAGR 2021-2025
Digital Market Outlook by Statista

The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.

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The eCommerce market in China is expected to increase over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate for the next four years (CAGR 21-25) will be 7%. Compared to the year-over-year growth of 15% between 2020 and 2021, this decrease in yearly growth suggests a moderately flooded market. However, an indicator of growth potential is the online penetration of 59% in China; in other words, 59% of the Chinese population have bought at least one product online in 2021.

Five categories are considered by ecommerceDB. Toys, Hobby & DIY is the largest segment in China and accounts for 26% of the eCommerce revenue in China. It is followed by Fashion with 25%, Food & Personal Care with 21%, Electronics & Media with 17%, and Furniture & Appliances with the remaining 11%.

The eCommerce market in Greater China

Top shipping service providers

In China, SF Express is the most frequently offered delivery service provider among online stores. Of those stores indicating which service they use to transport their goods, 60% cited SF Express as one of their providers. Moreover, EMS and Yuantong Express are among the top three shipping service companies offered by online retailers in China, at rates of 45% and 10%.

Shipping information is based on orders from the store's main country, which is defined as the one where the store generates most of its online revenue. As a result, only stores that generate more net sales in China than in any other country are taken into account. Furthermore, only stores that provide information about their shipping providers can be considered.

Competitor analysis of shipping service providers in Greater China

# Shipping service provider
1. SF Express
2. EMS
3. Yuantong Express