Furniture & Homeware market in Greater China
The Chinese Furniture & Homeware eCommerce market is predicted to reach US$137,669.8 million by 2024 and accounts for 6.8% of the total eCommerce market in Greater China. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.1%, resulting in a projected market volume of US$181,357.1 million by 2028. Within the Furniture & Homeware market ECDB considers the following two sub-markets: Homeware and Furniture.
Monthly revenues
Monthly eCommerce revenues in the Chinese Furniture & Homeware market
The monthly eCommerce revenue of the Chinese Furniture & Homeware market was US$15,298 million in October 2024. This refers to a growth of 30.2% compared to September 2024. Within the last 12 months, the monthly revenue share was the highest in October 2024 with 11.1% of the total 2024 revenue of the Chinese Furniture & Homeware market and the lowest in August 2024 with 6.3% of the total 2024 revenue.
Revenue Last Month
US$15,297.6m
The eCommerce revenue grew by 30.2% from September 2024 to October 2024.
Monthly revenue shares in the last 12 months
0-2024 | 1-2024 | 2-2024 | 3-2024 | 4-2024 | 5-2024 | 6-2024 | 7-2024 | 8-2024 | 9-2024 | 10-2024 | 11-2024 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Monthly revenue share (in %) | 71.6 | 4.9 | 60.3 | 50.8 | 56.9 | 25.4 | 75.3 | 55.3 | 25.0 | 30.3 | 27.0 | 14.3 |
Market development
eCommerce revenue development in the Furniture & Homeware market in Greater China
The Chinese Furniture & Homeware eCommerce market is predicted to reach US$137,669.8 million by 2024 and accounts for 6.8% of the total eCommerce market in Greater China. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.1%, resulting in a projected market volume of US$181,357.1 million by 2028. Within the Furniture & Homeware market ECDB considers the following two sub-markets: Homeware and Furniture.
eCommerce revenue development in the Furniture & Homeware market in Greater China
eCommerce revenue growth in the Furniture & Homeware market in Greater China
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 67.1 | 32.2 | 94.1 | 45.4 | 31.1 | 59.7 | 97.3 | 36.4 |
Top stores
Top five Furniture & Homeware online stores in Greater China by net sales 2023
With sales in the Chinese Furniture & Homeware market, jd.com generated a revenue of US$11,525.5 million in 2023, which means it is the leading online store in this market. The Furniture & Homeware ranking of Greater China is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Furniture & Homeware market in Greater China in 2023
Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
Market definition
Definition of the Furniture & Homeware market
Market definition: Furniture & Homeware The category Furniture & Homeware comprises digital sales of furniture (e.g. tables, chairs, beds, cabinets) and homeware (e.g. lamps, tableware, carpets, blinds, decorations) for the private end user (B2C). Not covered are unmovable objects (e.g. sinks, bath tubs, faucets), interior finishes (e.g. floorings, paints, wallpapers) or household appliances. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Furniture (e.g. tables, chairs, beds, cabinets)
- Homeware (e.g. lamps, tableware, carpets, blinds, decorations)
Out-of-scope
- Unmovable objects (e.g. sinks, bath tubs, faucets)
- Interior finishes (e.g. floorings, paints, wallpapers)
- Household appliances
- Consumer electronics
- Furniture assembly services
- Interior design services
Select sub-category