Fashion market in Greater China

The Chinese Fashion eCommerce market is predicted to reach US$769,100.0 million by 2025 and accounts for 36.1% of the total eCommerce market in Greater China. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2025-2029) will be 8.7%, resulting in a projected market volume of US$1,075,676.3 million by 2029. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Chinese Fashion retail market, the online share is 43.2% and will increase by an average of 2.5% to 47.7% by 2029.

With sales in the Chinese Fashion market, jd.com generated a revenue of US$31,632.3 million in 2024, which means it is the leading online store in this market. The Fashion ranking of Greater China is based on all online stores that generated sales in this market in 2024. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

With 63.1% share Ali Pay is the most commonly offered payment method of all online stores in the Chinese Fashion eCommerce market in 2024. Unlike Ali Pay which is of type E-wallets VISA, Mastercard, and American Express with shares of 39.3%, 39.3%, and 20.5% are of type Cards.

Despite SF Express's dominant position with 73.3% of online stores opting for its services, the Chinese Fashion eCommerce market in 2024 remains diverse and competitive. Several other shipping service providers, including EMS, FedEx, Kerry Logistics, and ZTO Express, hold smaller but significant shares, contributing to a dynamic and fragmented market.