Fashion market in Greater China
The Chinese Fashion eCommerce market is predicted to reach US$747,950.3 million by 2023 and accounts for 34.3% of the total eCommerce market in Greater China. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 7.2%, resulting in a projected market volume of US$988,069.1 million by 2027. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.
Market development
eCommerce revenue development in the Handbags market in Greater China
The Chinese Handbags eCommerce market is predicted to reach US$25,231.4 million by 2023 and accounts for 48.0% of the Luggage & Bags eCommerce market in Greater China. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 13.6%, resulting in a projected market volume of US$42,075.0 million by 2027. The Handbags eCommerce market is a sub-market of the Luggage & Bags market. Further categories within the Luggage & Bags market are: Backpacks & Daypacks, Hip & Fanny Packs, Other Luggage & Bags, and Suitcases.
eCommerce revenue development in the Handbags market in Greater China
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Handbags market in Greater China
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 86.4 | 73.7 | 25.5 | 7.1 | 65.4 | 58.6 | 52.8 | 70.6 |
| AOV (in US$) | 44.7 | 41.9 | 36.5 | 70.5 | 85.3 | 46.2 | 34.5 | 69.9 |
| CVR (in %) | 86.4 | 73.7 | 25.5 | 7.1 | 65.4 | 58.6 | 52.8 | 70.6 |
Market definition
Definition of the Handbags market within the Fashion market
Market definition: Fashion > Bags & Accessories > Luggage & Bags > Handbags The category Handbags includes the online trade of handbags (e.g. tote bags, shoulder bags, crossbody bags, clutches). This category does not cover wallets and purses, backpacks and daypacks or hip and fanny packs. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Handbags (e.g. tote bags, shoulder bags, crossbody bags, clutches)
Out-of-scope
- Wallets and purses
- Backpacks and daypacks
- Hip and fanny packs
Select sub-category