Fashion market in Greater China

The Chinese Fashion eCommerce market is predicted to reach US$846,581.7 million by 2024 and accounts for 35.1% of the total eCommerce market in Greater China. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 10.3%, resulting in a projected market volume of US$1,253,156.8 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.

Market development

eCommerce revenue development in the Bags & Accessories market in Greater China

The Chinese Bags & Accessories eCommerce market is predicted to reach US$137,125.1 million by 2024 and accounts for 16.2% of the Fashion eCommerce market in Greater China. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 8.3%, resulting in a projected market volume of US$188,955.0 million by 2028. The Bags & Accessories eCommerce market is a sub-market of the Fashion market. Further categories within the Fashion market are: Apparel, and Footwear.

eCommerce revenue development in the Bags & Accessories market in Greater China

in million US$

eCommerce revenue growth in the Bags & Accessories market in Greater China

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 0.6 38.6 12.1 7.3 94.0 22.7 35.4 84.2

Online share

eCommerce online share of the total Bags & Accessories market in Greater China

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Chinese Bags & Accessories retail market, the online share is 33.4% and will increase by an average of 3.4% to 38.1% by 2028.

eCommerce online share of the total Bags & Accessories market in Greater China

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 68.1% 26.3% 46.9% 75.2% 32.7% 8.0% 62.2% 36.7%

Top stores

Top five Bags & Accessories online stores in Greater China by net sales 2023

With sales in the Chinese Bags & Accessories market, jd.com generated a revenue of US$9,403.3 million in 2023, which means it is the leading online store in this market. The Bags & Accessories ranking of Greater China is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Bags & Accessories market in Greater China in 2023

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m 8.3%
US$550.0m
12.0%
US$4,600.0m 12.4%
US$470.0m
3.9%
US$1,190.0m 33.6%
US$430.0m
20.6%
US$2,122.0m 18.0%
US$370.0m
20.7%
US$1,814.0m 12.6%

Market definition

Definition of the Bags & Accessories market within the Fashion market

Market definition: Fashion > Bags & Accessories In the category Bags & Accessories digital channels are used to sell a variety of products, including fashion accessoires (e.g. belts, sunglasses, scarves), luggage & bags (e.g. suitcases, backpacks, handbags) and jewelry & watches (e.g. earrings, necklaces, wristwatches). Not part of the category are apparel (e.g. pants, jackets, t-shirts), footwear (e.g. sneakers, boots, sandals) or protective cases and covers for electronic devices (e.g. smartphone cases and covers). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Fashion accessoires (e.g. belts, sunglasses, scarves)
  • Luggage & bags (e.g. suitcases, backpacks, handbags)
  • Jewelry & watches (e.g. earrings, necklaces, wristwatches)

Out-of-scope

  • Apparel (e.g. pants, jackets, t-shirts)
  • Footwear (e.g. sneakers, boots, sandals)
  • Protective cases and covers for electronic devices (e.g. smartphone cases and covers)