Fashion market in Greater China
The Chinese Fashion eCommerce market is predicted to reach US$769,100.0 million by 2025 and accounts for 36.1% of the total eCommerce market in Greater China. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2025-2029) will be 8.7%, resulting in a projected market volume of US$1,075,676.3 million by 2029. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.
Monthly revenues
Monthly eCommerce revenues in the Chinese Bags & Accessories market
The monthly eCommerce revenue of the Chinese Bags & Accessories market was US$8,290 million in February 2025. This refers to a growth of 1.4% compared to January 2025. Within the last 12 months, the monthly revenue share was the highest in November 2024 with 10.7% of the total 2024 revenue of the Chinese Bags & Accessories market and the lowest in January 2025 with 6.7% of the total 2025 revenue.
Revenue Last Month
US$8,290.1m
The eCommerce revenue grew by 1.4% from January 2025 to February 2025.
Monthly revenue shares in the last 12 months
| 0-2025 | 1-2025 | 2-2025 | 3-2025 | 4-2025 | 5-2025 | 6-2025 | 7-2025 | 8-2025 | 9-2025 | 10-2025 | 11-2025 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Monthly revenue share (in %) | 97.7 | 98.2 | 6.9 | 59.0 | 46.8 | 15.5 | 37.2 | 24.9 | 73.2 | 12.5 | 66.8 | 57.6 |
Market development
eCommerce revenue development in the Bags & Accessories market in Greater China
The Chinese Bags & Accessories eCommerce market is predicted to reach US$121,758.5 million by 2025 and accounts for 15.8% of the Fashion eCommerce market in Greater China. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2025-2029) will be 6.1%, resulting in a projected market volume of US$154,430.2 million by 2029. The Bags & Accessories eCommerce market is a sub-market of the Fashion market. Further categories within the Fashion market are: Apparel, and Footwear.
eCommerce revenue development in the Bags & Accessories market in Greater China
eCommerce revenue growth in the Bags & Accessories market in Greater China
Net eCommerce revenue split by sub-category
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 11.6 | 14.4 | 50.3 | 47.4 | 50.1 | 93.3 | 12.5 | 13.6 |
Top stores
Top five Bags & Accessories online stores in Greater China by net sales 2024
With sales in the Chinese Bags & Accessories market, jd.com generated a revenue of US$9,372.5 million in 2024, which means it is the leading online store in this market. The Bags & Accessories ranking of Greater China is based on all online stores that generated sales in this market in 2024. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Bags & Accessories market in Greater China in 2024
| Filtered revenue / share eCommerce net sales refer to the year 2024 | Global revenue eCommerce net sales refer to the year 2024 | Growth eCommerce net sales growth refers to 2024/2023 | |
|---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
Market definition
Definition of the Bags & Accessories market within the Fashion market
Market definition: Fashion > Bags & Accessories In the category Bags & Accessories digital channels are used to sell a variety of products, including fashion accessoires (e.g. belts, sunglasses, scarves), luggage & bags (e.g. suitcases, backpacks, handbags) and jewelry & watches (e.g. earrings, necklaces, wristwatches). Not part of the category are apparel (e.g. pants, jackets, t-shirts), footwear (e.g. sneakers, boots, sandals) or protective cases and covers for electronic devices (e.g. smartphone cases and covers). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Fashion accessoires (e.g. belts, sunglasses, scarves)
- Luggage & bags (e.g. suitcases, backpacks, handbags)
- Jewelry & watches (e.g. earrings, necklaces, wristwatches)
Out-of-scope
- Apparel (e.g. pants, jackets, t-shirts)
- Footwear (e.g. sneakers, boots, sandals)
- Protective cases and covers for electronic devices (e.g. smartphone cases and covers)
Select sub-category