Care Products market in Greater China

The Chinese Care Products eCommerce market is predicted to reach US$269,255.9 million by 2024 and accounts for 11.2% of the total eCommerce market in Greater China. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 6.1%, resulting in a projected market volume of US$341,246.0 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

Market development

eCommerce revenue development in the Care Products market in Greater China

The Chinese Care Products eCommerce market is predicted to reach US$269,255.9 million by 2024 and accounts for 11.2% of the total eCommerce market in Greater China. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 6.1%, resulting in a projected market volume of US$341,246.0 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

eCommerce revenue development in the Care Products market in Greater China

in million US$

eCommerce revenue growth in the Care Products market in Greater China

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)30.222.385.848.177.956.185.775.4

Online share

eCommerce online share of the total Care Products market in Greater China

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Chinese Care Products retail market, the online share is 36.5% and will increase by an average of 3.1% to 41.3% by 2028.

eCommerce online share of the total Care Products market in Greater China

in %
20202021202220232024202520262027
Online share (in %)61.2%88.6%74.0%47.9%69.9%4.3%62.5%39.4%

Top stores

Top five Care Products online stores in Greater China by net sales 2023

With sales in the Chinese Care Products market, jd.com generated a revenue of US$12,678.0 million in 2023, which means it is the leading online store in this market. The Care Products ranking of Greater China is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Care Products market in Greater China in 2023

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m8.3%
US$550.0m
12.0%
US$4,600.0m12.4%
US$470.0m
3.9%
US$1,190.0m33.6%
US$430.0m
20.6%
US$2,122.0m18.0%
US$370.0m
20.7%
US$1,814.0m12.6%

Payment Methods

Top 5 offered payment methods in the Chinese Care Products market

With 78.1% Ali Pay the most commonly offered payment method of all online stores in the Chinese Care Products eCommerce market in 2023. Like Ali Pay WeChat with a share of 68.8% and Union Pay with a share of 40.6% the payment type E-wallets is the most common used by online retailers in in the Chinese Care Products eCommerce market in 2023. Other commonly used payment methods in that market are VISA (Cards) with 28.1% and Mastercard (Cards) with 28.1% of stores offering that payment method to the clients.

Top 5 offered payment methods in the Chinese Care Products market

in %

See all stores offering


Market definition

Definition of the Care Products market

Market definition: Care Products In the category Care Products digital channels are used to sell a variety of products, including personal care products (e.g. shampoos, shower gels, make-up, feminine hygiene, fragrances), household care products (e.g. detergents, brooms, cleaning cloths, sponges) and health care products (e.g. supplements, nutrition, pharmaceuticals). This category does not cover professional products and services for personal care (e.g. beauty treatments, make-up courses), cleaning services (e.g. housekeeping services, window cleaning services) or medical treatments (e.g. nutrition counseling, medical consultations, health assessments). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Personal care products (e.g. shampoos, shower gels, make-up, feminine hygiene, fragrances)
  • Household care products (e.g. detergents, brooms, cleaning cloths, sponges)
  • Health care products (e.g. supplements, nutrition, pharmaceuticals)

Out-of-scope

  • Professional products and services for personal care (e.g. beauty treatments, make-up courses)
  • Cleaning services (e.g. housekeeping services, window cleaning services)
  • Medical treatments (e.g. nutrition counseling, medical consultations, health assessments)