Care Products market in Greater China

Market development

eCommerce revenue development in the Protein Drinks & Bars market in Greater China

The Chinese Protein Drinks & Bars eCommerce market is predicted to reach US$3,855.0 million by 2024 and accounts for 23.8% of the Nutrition eCommerce market in Greater China. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -4.9%, resulting in a projected market volume of US$3,155.7 million by 2028. The Protein Drinks & Bars eCommerce market is a sub-market of the Nutrition market. Further categories within the Nutrition market are: Food Supplements, Health Teas, and Other Nutrition.

eCommerce revenue development in the Protein Drinks & Bars market in Greater China

in million US$

eCommerce revenue growth in the Protein Drinks & Bars market in Greater China

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)90.862.498.461.936.229.435.56.8

Online share

eCommerce online share of the total Protein Drinks & Bars market in Greater China

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Chinese Protein Drinks & Bars retail market, the online share is 38.1% and will increase by an average of 3.9% to 44.3% by 2028.

eCommerce online share of the total Protein Drinks & Bars market in Greater China

in %
20202021202220232024202520262027
Online share (in %)4.8%69.1%46.5%12.6%54.2%3.6%97.5%46.7%

Market definition

Definition of the Protein Drinks & Bars market within the Care Products market

Market definition: Care Products > Health Care > Nutrition > Protein Drinks & Bars The category Protein Drinks & Bars includes the online trade of protein drinks (e.g. ready-to-drink protein shakes, protein powders) and protein bars (e.g. protein snack bars, protein cookies, protein brownies). This category does not cover food supplements. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Protein drinks (e.g. ready-to-drink protein shakes, protein powders)
  • Protein bars (e.g. protein snack bars, protein cookies, protein brownies)

Out-of-scope

  • Food Supplements